Batman & Hotwheels: Marketing Inspired by Your Inner Kid I had the honor of speaking at FunnyBizz San Francisco on June 11, 2015. There were so many great presentations that day - all advancing the [...]
Business Storytelling and Why it Matters I have done two great panels on storytelling recently. The first on the Hero's Journey with Michael Margolis and Brian Carter. The second panel was on business storytelling with [...]
Business Communication: How Smart People Can Communicate Better I had the pleasure of discussing IntellectualSpeak with a few great people including Felicia Slattery and Tamsen Webster on Brian Carter's Podcast. Smart people often rely on [...]
Most of You Won’t Read This. You Should. There is One BIG Question All Businesses MUST ask about their content We’re on overload. You are. I am. Everyone is. Your customers are. Digital [...]
Keeping it Human's Improv and Innovation Cafe' Improv & Innovation Cafe: Techniques for Better Marketing In this video hangout series, I talk about applying improvisation to marketing, storytelling, communications, and content as well [...]
How to Add Humor to Your Speaking I was asked recently at an event to provide just one tip that helps me use humor in my speaking. I thought, “what a great question.” Speaking of [...]
Keeping it Human's Improv and Innovation Cafe' Improv and Innovation: Techniques for Product, Content, Marketing and Communication In this hangout series, I talk about applying improvisation to marketing, communications, and content as well [...]
Humans are wired for stories. One of the most important questions entrepreneurs and organizations can ask themselves is how to be a better storytellers. Stories are everywhere, and storytelling is the most important leadership, cultural [...]
On May 28th, I had such a great time chatting with one of my favorite authors, Annette Simmons, about business storytelling for better results. She is a storyteller extraordinaire, a heck of a lot of [...]
How to Grow Your Business with Facebook Marketing On June 21st, I had the pleasure of chatting with Facebook marketer and fellow improviser, Andrea Vahl. We chat about how to grow your business with Facebook, [...]
I was asked recently by a few people at a speaking engagement on how to use humor in a meaningful way with customers and prospects. Great question. So here's my answer (I answered in person, [...]
Joseph Campbell’s Hero’s Journey is a classic story archetype. And while the Hero’s Journey is still an important trope in storytelling, it needs a modern update to help entrepreneurs champion their movements successfully. Below are [...]
On Thursday, April 23rd, I got to talk one of my fave fellow funny females: Amy Harrison, Founder of AmyTV. Amy is on a mission that I support: to banish boring content. There are no [...]
Note: This is an updated post from last year. The stories employees and executives tell internally are leading indicators of organizational health and marketplace effectiveness – more so than the marketing stories we tell externally. [...]
The right brain likes to invert assumptions and examine “what if” scenarios. Creative techniques such as SCAMPER, for example, start by suspending assumptions about products and what people need in order to see new things. [...]
Note: this is an adaptation of a prior post from 2012. Improvisation in Business Improvisation is the ultimate, adaptable “social” model of co-creation. Based on right brain techniques improvisation for idea generation is becoming more [...]
On April 9th, I had the pleasure of chatting with fellow human marketer, Bryan Kramer, from Pure Matter and author of H2H on my podcast about a topic we both are passionate about: why people [...]
Note: this is a condensed article based on Kathy's ebook on adding humor and storytelling to your content! Download the ebook today! Humor is Human! As content marketing explodes, so too, does the volume of [...]
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How do you know you are reading and listening to too much growth hacking content? Well, when you start talking like this!
I created this chart just before Equal Pay Day... Just in case...if you know people that are confused, you can use [...]