Messaging Lessons From Oprahs Golden Globes Speech
And this is not just a message for speakers; it's a powerful message for brands - your job is to create powerful moments of hope. Here are the big messaging lessons from Oprah's Golden Globes [...]
Playful Brands 2017: My Roundup of Fun Brands
I love brands that play! Here is a list of some of my fave brands online. No, I am not getting paid. I love their fun, fresh voice and playful way to approach content and [...]
How Mixed Reality Will Change Business Storytelling
From Telling to Sharing Experiences Lots of big brands today are experimenting with mixed reality tech – virtual reality (VR) and augmented reality (AR) to create content. Forbes recently reported that 75% of the world's [...]
Live Stream Success Tips with Ross Brand
Tips to Unleash Your Inner Rockstar Few people know live streaming and video storytelling the way Ross Brand knows it. He is a true live stream video rockstar and he know how to help brands [...]
Beyond Product Content: A Chat with Robert Rose
Product Story: Beyond Product Content - My Chat with Robert Rose Not too long ago, I had the great and fun fortune of being able to chat with my friend and colleague, Robert Rose, of [...]
Go Daddy’s Empathy Marketing and Humor (video): Chat with Chris Carfi
Go Daddy's Empathy Marketing Focus In June, I chatted with Go Daddy's Director of Content, Chris Carfi, on #yesandbrandshow. The company is renewing its focus on being human, solving more of the entrepreneur's issues, and [...]
Good Storytelling Goes Bad: The Savior Story
Sometimes good storytelling goes bad. It happens. We have great intentions and we mean well. We're passionate and we're on fire, and we want to help people. I get it. I am a passionate person [...]
Stop Marketing Bullshit – Use These Three Words
Bullshit is all around. And most of us agree we hate it. Yet, sometimes we do it. Yep - even me in my younger days. Until I realized how much marketing bullshit hurts us. We [...]
69 Marketing Predictions for 2016
69 Marketing Predictions for 2016 My friend and colleague, Bryan Kramer of Purematter compiled his list of 69 marketing predictions for 2016. I was honored to contribute alongside some really smart people I [...]
Content Marketing Mindfulness
Social Media and Content Marketing Mindfulness Kathy talked to author and social pro, Janet Fouts, about content marketing mindfulness and social media mindfulness. How do we become more mindful? What does it mean? Mindfulness. [...]
Human Side of Business Communications – HuffPo Interview 8/15
In August 2015, Kathy was interviewed by the Huffington Post (author Phil Simon) about her business and the human side of business communications. Human Side of Business Communications Business communication is broken, but don't take [...]
How to Generate Awesome Ideas for Content, Marketing, Products
Using Improv to Generate Awesome New Content, Marketing and Product Ideas Join me for this Blab on December 2nd where we will be innovating new ideas LIVE! It's hard to stand out in a noisy [...]
Kathy’s interview with Business of Story podcast airs Dec 23
I had a great time chatting with Park Howell on the 'Business of Story' podcast last month. We talked about the story spine model, improv and why it matters for better storytelling, and we talk [...]
How Smart People Can Communicate Better
Business Communication: How Smart People Can Communicate Better I had the pleasure of discussing IntellectualSpeak with a few great people including Felicia Slattery and Tamsen Webster on Brian Carter's Podcast. Smart people often rely on [...]
How to Create Unforgettable Content Your Audience Would Miss
Most of You Won’t Read This. You Should. There is One BIG Question All Businesses MUST ask about their content We’re on overload. You are. I am. Everyone is. Your customers are. Digital [...]
Storytelling Techniques for Business: Differentiation by Once Upon a Time
Storytelling Techniques for Business: You are as Differentiated as Your Story Note: this article is an updated version of a previously published piece. Humans are wired for stories; we’re storytelling animals. Here’s where stories pay [...]
Cowbell Principle – Podcast
Source: TheCowbellPrinciple.com Cowbell Principle - More Cowbell is a Great Thing I had the great pleasure of chatting with the authors of The Cowbell Principle on the podcast November 20th. The book, named [...]
B2B Facebook Marketing – Podcast with Brian Carter
On August 28th, I had the pleasure of talking to one of my fave funnymen, Facebook experts and fellow comedy improviser, Brian Carter. We talked about his upcoming co-authored book, The Cowbell Principle (I am [...]
