Yes, you are special – just like everyone else! Actually, the truth is you *are* special…..as is everyone else. Therein lies the rub. But what makes you special in your business rarely comes down to [...]
(Note: I wrote this 3.5 years ago - still relevant with a few updates!) Storytelling Pieces. Source: pexels.com As a marketer and storyteller, I love that storytelling has made a huge resurgence in [...]
Turn Jargon into Human Speak Source: Wikipedia.org Jargon. It's the worst. We've all heard it, done it and regretted it after. Jargon is more than just lazy; it's marketing air pollution. I call [...]
Kick-Ass Marketing Storytelling in Five Steps Great marketing is about great storytelling. Stories stick, inspire, and move people to action. So how do you tell a better story? Here is my latest infographic: Five Steps [...]
Storytelling is the original social medium and humans are wired for it. As a marketer, storyteller, and improviser, I also believe it's one of the most important, though underutilized, skills for leading today. And it's [...]
Cut the Crap! The "Er" of Comparison Branding Harvard Business Review (HBR) had a great article last week on common mistakes start-ups make in talking about their brands. In that piece, the author explains that [...]
Why Most Brand Videos Suck This parody video of a generic ad created by Dissolve.com (and republished by AdWeek.com) cracks me up. Dissolve took stock footage to create the ad based on Kendra Eash’s “This [...]
Visual Storytelling Rules I had the pleasure of talking with author, CMO and co-founder of Branderati, Ekaterina Walter, on the podcast today. We had a blast talking about why visual storytelling matters (Ekaterina is the [...]
Kathy Klotz-Guest on blogtalkradio.com Power Up Your Content Marketing On a special episode of our podcast today, February 11, I had the pleasure of talking to Ann Handley, Chief Content Officer at [...]
Marketing Human2Human - The Newest 'Old' Idea Sadly, ‘human’ has crossed into jargon-dom. In September 2013, I wrote about the latest CMO marketing buzzword - ‘human’ - based on Ad Age’s article. More recently, I’ve [...]
I had my friend and colleague, Chuck Hester, on the show January 30th to talk about making your LinkedIn profile useful, more visual, and more human! After all, you and your company are stories. Why [...]
As a marketer who came out of high-tech, I've always believed that marketing is at its best when technology isn't front and center. Technology empowers people. It enables them to live better lives, to connect [...]
“It’s not what you do; it’s WHY you do it.” - Starbucks' CEO Howard Schultz Source: Oprah.com Oprah Winfrey interviewed Howard Schultz recently (December 8th) on Super Soul Sunday about Starbucks, his new [...]
I had the great fun of being able to talk to Michael Margolis of GetStoried.com about storytelling on the December 5th podcast. He’s a storyteller’s storyteller. Michael, who does very few interviews (hey, he's the [...]
As a storyteller and marketer, I’m constantly talking about the power of sharing your story. I meet lots of entrepreneurs who are changing the world with their vision – sometimes in a disruptive way with [...]
This post is Part II of II. Read Part I. Always keep people at the center of your focus. This demonstrates empathy and empathy matters. Imagine you sell to executives, and you know they are [...]
Keep Communications Human in a World of Partial Attention. It Starts with Connecting. What does it mean to "Keep it Human" in the way you communicate? Great leaders and brands don't communicate; they connect. They [...]
I had the pleasure of chatting with my colleague, Bob Thompson, on my July 25th podcast! What a great show. One of the biggest points that we chatted about was that it often takes so [...]
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Every team in a business setting is an improv group. I don't care what kind of business you are in or [...]
Let's talk about a serious issue... Less serious does not mean less professional. Being less serious. THE false narrative many [...]