Business Storytelling vs. Storydoing In his recent HBR article, Ty Montague calls great companies 'storydoing' organizations. The premise: great companies are story doers, not just storytellers. Specifically, this means they take action on stories, and [...]
Sometimes Bad Messaging Happens to Good Businesses! On Thursday, July 11th, I talked about the signs - and fixes - for bad messaging. How do you know if you're off? The reality is most people [...]
I had the great pleasure of chatting with my friend and fellow marketing colleague, Jennifer LeBlanc, on Thursday, May 9th about leapfrogging your brand. Your brand is an asset and one we don't give as [...]
I've written a lot about knowing your core purpose and telling that story in marketing. It's your most important one. And I've had a number of conversations recently on this exact topic. So the blog [...]
We all know there is way too much jargon in tech. I make it my mission to fight it. It's pervasive. Jargon, like a virus, multiplies. Jargon hurts your business. There is just too much [...]
Crapendectomy. One silly, made-up word caused quite a stir this week. I was asked to provide a webinar to an organization recently. They invited me and, by extension, my voice. My *authentic* voice. There [...]
I’ve always joked that marketing is a not missionary position! There is truth in comedy. Marketing is about preaching to the already converted. Your job is to attract people who believe what you believe. Too [...]
Every business is in the simplicity business. This article discusses ways of simplifying messages so you uncomplicate customers' lives.
There is a big difference between customers and advocates. Advocates are the passionate fans that talk about you and, by doing so, scale your marketing efforts. They are your best and most important marketing [...]
Jargon gets between you and your customer and it’s one of the biggest challenges in marketing messaging today, regardless of industry. As I’ve written about before, jargon is not just a disservice to your [...]
Marketing is about the story you tell your customers, and the stories they tell about you. If there’s a big gap between who you say you are and who customers say you are, you [...]
A new era of executive communications is here, thankfully. Move over sound bite-spewing CEOS. Fragmented media compete for increasingly divided customer attention. The decline of trust in corporations combined with the increasing volume and complexity [...]
Keeping marketing human means your core story is never about you, your technology, or your products and services. As Tony Hsieh, CEO of Zappos, states, you must think bigger than what you do. In the [...]
If you read my blog or any article I’ve written, you know this is mission of mercy for me. As a marketer, storyteller and improviser, I have seen humor deliver results. Humor IS human and [...]
Think Un-Product I was waiting to see the movie, “Lincoln,” last weekend when the this “trailer” played in the theater. “Oh no,” I thought, another cliché movie about finding love and missed connections, literally and [...]
“You can make more friends in two months by becoming more interested in other people than you can in two years by trying to get people interested in you.” - Dale Carnegie Carnegie’s timeless wisdom [...]
If you haven’t seen a few TED talks (live or via TED.com), you are missing out. If you have, well, you know how great the talks are. TED (Technology, Entertainment, and Design) and TEDx – [...]
I had the pleasure of chatting recently with Bill Sheridan (Communications Manager and Editor) and Tom Hood, CPA (Executive Director) of The Maryland Association of Certified Public Accountants, known as MACPA, a top thought leadership [...]
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Friday the 29th is National Fun at Work Day! Some people think play is frivolous. It isn't. And it's time to [...]
Why Now? It's a great time to create a culture of experimentation precisely because of what's happening today. People want to [...]