Why Now? It's a great time to create a culture of experimentation precisely because of what's happening today. People want to bring their creativity to work. And it's an innovation imperative. If we're not nurturing [...]
In a World of Fake News I was on a podcast recently with friends and colleagues to promote our StoryCo Conf in LA on Oct 25th (note: still FREE tickets available here at storyconference.info). Over [...]
#storytelling drives everything and it's time for companies to challenge the #story behind why #employeeengagement fails. Employee engagement is all the rage...and most programs fail. Why? Research tells us that once employees are paid at [...]
I was a FIR Podcast Guest Host! Last week, I had a blast chatting with Shel Holtz and Serena Ehrlich on the For Immediate Release (FIR) podcast where we discuss some hot topics in communications, [...]
Her name was Vanessa L. and she had bright purple hair. She was a rock star. And so was her hair. It had spikes and was so cool, although I knew I wouldn't rock hair [...]
In this episode of livestream show, #yesandbrandshow, I chat with influencer and great guy, Warren Whitlock, about Guerrilla Marketing, why marketing has completely changed and why it's as important now as ever to disrupt business [...]
Top 25 Marketing Books In June, Linkedin published its "LinkedIn Summer 2017 Reading List" and Named "Stop Boring Me!" a top 25 Marketing Must-Read! I am so honored. Thank you, LinkedIn Marketing. And there are [...]
What Improv Taught Me (and Can Teach You) about Banishing Boring! In the July 28 release episode of The Marketing Podcast with Douglas Burdett, Kathy talks about how great business storytelling can be and how [...]
Mixed Reality Storytelling In this episode from May 26th, 2017 of "yesandbrandshow" my Friday 10AM PDT FB live stream, I talk with Shel Israel. Shel is co-author of The Fourth Transformation with Robert Scoble. We [...]
Strategic Business Storytelling In July, I presented to the Corporate Board researchers (based in NY) on strategic business storytelling. We are swimming in data; what we need is actionable information that moves us [...]
Creating a Risk-Taking Culture of Humor: A Podcast Chat with Betabrand's Chris Lindland New Ideas, Nonstop Yesterday, I got to have my second chat with one of my favorite podcast guests, Chris Lindland. [...]
My article first ran on Convince and Convert. I am a storytelling and comedy nerd, a marketer, and a comic improviser. I know how important preparing and letting go is. In the same way software [...]
I had such a great time talking to my friend, Bryan Kramer of Purematter on the show recently. Bryan is an influencer, a down-to-earth nice guy and such a powerful connector. We had fun chatting [...]
Last week, April 7, I had such a great time talking to LinkedIn's own humble content rock star, Jason Miller, about his journey from music industry to b2b marketer, and how to find your content [...]
On March 10, I had the great fun of hosting and participating in a blab on Nonprofit Storytelling: How to tell a Powerful Nonprofit Story. In this conversation, I spoke with Karen Dietz and Jim [...]
Every company is trying to tell a better story today about its business. Why? Because storytelling is the best differentiation any of us has! And that story has to include the stories our customers and [...]
One of the things I really love about what I do is that I get to talk to other storytellers - both inside and outside of companies - about trends, key storytelling elements and about [...]
In my research for a new book I am writing I wrote an article on Business Storytelling Tips story strategy. I also developed a module for MarketingProfs on the topic. Improve Your Business Storytelling [...]
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Start Playing! There are so many Creativity Lessons from Jim Henson. He was a genius: innovative, playful, whimsical, funny, driven. I [...]
Adaptability Mindset is a growth mindset. Sure, risk-taking can be scary. It doesn't have to be. And we need risk-taking for [...]