Good Storytelling Goes Bad: The Savior Story
Sometimes good storytelling goes bad. It happens. We have great intentions and we mean well. We're passionate and we're on fire, and we want to help people. I get it. I am a passionate person [...]
Stop Marketing Bullshit – Use These Three Words
Bullshit is all around. And most of us agree we hate it. Yet, sometimes we do it. Yep - even me in my younger days. Until I realized how much marketing bullshit hurts us. We [...]
Seven Ways to Improve Your Business Storytelling
Source: Wikipedia.org Want to Improve Your Business Storytelling? Here are Seven Ways to Raise Your Game in 2016 I am super passionate about what I do in the world of telling [...]
Successful Storytelling Means Going Bigger Than Your Company
I saw Tony Hsieh speak years ago and he said something I've always believed (and I know many of you agree): "When you think your story is big, think bigger." Mindfulness of Thinking Bigger [...]
How to Humanize Social Media and Content Marketing
Being Human in Social Media and Content Marketing Means Being Mindful That PITA. You know it when you experience it. It's that 'pain in the ass' person that destroys value with every communication he or [...]
Conflict in Business Storytelling (Video)
How to Deal with It... On Thursday, December 17th, I had a blast on a blab where storytellers, marketers and others discussed a really big topic in business today: Dealing with conflict business storytelling. [...]
69 Marketing Predictions for 2016
69 Marketing Predictions for 2016 My friend and colleague, Bryan Kramer of Purematter compiled his list of 69 marketing predictions for 2016. I was honored to contribute alongside some really smart people I [...]
Content Marketing Mindfulness
Social Media and Content Marketing Mindfulness Kathy talked to author and social pro, Janet Fouts, about content marketing mindfulness and social media mindfulness. How do we become more mindful? What does it mean? Mindfulness. [...]
Human Side of Business Communications – HuffPo Interview 8/15
In August 2015, Kathy was interviewed by the Huffington Post (author Phil Simon) about her business and the human side of business communications. Human Side of Business Communications Business communication is broken, but don't take [...]
How to Generate Awesome Ideas for Content, Marketing, Products
Using Improv to Generate Awesome New Content, Marketing and Product Ideas Join me for this Blab on December 2nd where we will be innovating new ideas LIVE! It's hard to stand out in a noisy [...]
Kathy’s interview with Business of Story podcast airs Dec 23
I had a great time chatting with Park Howell on the 'Business of Story' podcast last month. We talked about the story spine model, improv and why it matters for better storytelling, and we talk [...]
Kathy Klotz-Guest’s Published Work
Sites that Publish Kathy's Work You can read my work lots of places these days. Besides the blog, you can visit these great sites: Social Media Today Convince and Convert CustomerThink Marketing Profs Pragmatic Marketing [...]
Kathy is Speaking at the Content Marketing Conference May 2016
Kathy will be speaking at WriterAccess's Content Marketing Conference in Las Vegas May 2016. More details TBD. You can listen to her webinar for WriterAccess here on using "Improv Comedy to Create Consistently Great Content [...]
Future of Business Storytelling: with Karen Dietz
A few months back, I had the pleasure of chatting with one of my fave storytellers and story curators, author Karen Dietz, about the future of business storytelling. She is the author of Business Storytelling [...]
Things Companies Do to Ruin Storytelling Success
This post was originally posted on Convince and Convert. I am optimistic about the next phase of storytelling bringing the industry to a better place—although I do have a bone to pick with how some [...]
Financial Marketers: Conservative Does Not Mean Boring!
Why Financial Marketing Needs to Lighten Up! I gave a webinar a few weeks back about how to come up with new ideas for content marketing that were fresh and fun using improv comedy. This [...]
Art of Business Storytelling: A Simple Model to Tell Your Story
I love this model: the story spine which combines the art of business storytelling with a practical approach for business. I have written about it many times and have used it for years. I learned [...]
How to Build Better Connections with People: First, Be Interested Over Interesting
We're all taught to be interesting and fascinating. In part, that's true. There is science that shows we're attracted to what's different, fresh, fascinating. It's great to be those things. And I am all in [...]
