Top Marketing Posts in 2014 for LinkedIn
Happy New Year, everyone. 2014 was a busy year, and I hope it was a great one for all of you. Each year, I like to review my content and see what you liked most [...]
Cowbell Principle – Podcast
Source: TheCowbellPrinciple.com Cowbell Principle - More Cowbell is a Great Thing I had the great pleasure of chatting with the authors of The Cowbell Principle on the podcast November 20th. The book, named [...]
Speak Human! Turn Jargon into Human Speak
Today, I had a blast on the podcast. I interviewed myself on one of my favorite topics: How to Speak Human in marketing. Kathy Klotz-Guest's podcast Hope you enjoy listening to it; I [...]
Product Design with Applied Improvisation
On October 23rd, I had a blast chatting with Jessie Cohen Shternshus of Improv Effect, about applying principles of improvisation to product design and design thinking. Product Design and Design Thinking A few highlights from [...]
Business Storytelling Techniques: Forget Products, Sell Hope
In late September, Burson-Marsteller released its perception study findings on what people think of corporations. The following Slideshare infographic, for example, shows that 40% of US Millennials believe that US corporations are a source of [...]
Social Shakeup – A Chat with SMT’s Robin Fray Carey
Social Shakeup Recently, I had the fun of catching up with Robin Fray Carey, Founder of Social Media Today, about the Social Shakeup Conference in September - what's new, what companies are doing and what [...]
Why Every Company Needs a Chief (Marketing) Improvisation Officer
The following post is an update from a prior post from over a year ago. My update appeared in convinceandconvert.com on September 30: Why Every Organization Needs a Chief Marketing Improvisation Officer. Improvisation Makes People [...]
Be Indispensable to Customers: Be a Chief Simplification Officer
Be Indispensable to Customers: Simplify Complexity ‘You made the topic of company storytelling so simple to get. You took away all the complexity we were struggling with and gave us a much-needed, relevant, inspiring and [...]
Everybody Writes: My Podcast with Ann Handley
Everybody Writes by Ann Handley Everybody Writes I had a great chat with Ann Handley, Chief Content Officer of MarketingProfs and author of the soon-to-be-released book, Everybody Writes. One of my favorite content [...]
Seven Deadly Communication Sins
The way you communicate with prospects and customers creates or destroys value. When communication is focused and simple, it can add value by challenging your prospects’ status quo, expanding their options, and helping them to [...]
Differentiation: Drop Expected & Focus on Mix
Yes, you are special – just like everyone else! Actually, the truth is you *are* special…..as is everyone else. Therein lies the rub. But what makes you special in your business rarely comes down to [...]
Compelling Marketing Content with Jason Miller
Marketing Content Expert, Jason Miller Compelling Marketing Content I recently had the fun honor of talking to one of my fave content marketing people, Jason Miller of LinkedIn. And while I am pretty [...]
What Makes Things Funny – What Marketers Can Learn
What Makes Things Funny and What Marketers Can Learn: A Chat with Peter McGraw Much like Monty Python's 'Search for the Holy Grail,' Peter McGraw and his researchers at the Humor Lab in Boulder, Colorado, [...]
Buyer Story: Why You Must Get It Right
Every buyer has a story about his or her work, what's wrong, what's right and why he or she does what they do. Conversely, every company has a story they tell buyers about why they [...]
Executive Storytelling Leadership – Five Keys to Excellence
(Note: I wrote this 3.5 years ago - still relevant with a few updates!) Storytelling Pieces. Source: pexels.com As a marketer and storyteller, I love that storytelling has made a huge resurgence in [...]
Scaling the Human Factor with Employee Advocacy
Scaling the Human Factor Note: Chris Boudreaux was scheduled to be on the show today and didn't make it. The show goes on! I discussed scaling the human factor and brought in many tips and [...]
The Big Marketing Question Your Company Must Nail
Source: Video Screen Shot The Big Marketing Question Your Company Must Nail It's a comical scene right out of one of my favorite new shows, Silicon Valley, where I grew up (of course, [...]
Keeping Sales Human: A Podcast with Jill Konrath
Keeping Sales Human: Agile Selling in a Noisy, Busy World On May 22nd I had the pleasure of chatting with one my fave sales experts - and I don't throw that term around liberally - [...]
