Storytelling is the original social medium and humans are wired for it. As a marketer, storyteller, and improviser, I also believe it's one of the most important, though underutilized, skills for leading today. And it's [...]
Cut the Crap! The "Er" of Comparison Branding Harvard Business Review (HBR) had a great article last week on common mistakes start-ups make in talking about their brands. In that piece, the author explains that [...]
Visual Storytelling Rules I had the pleasure of talking with author, CMO and co-founder of Branderati, Ekaterina Walter, on the podcast today. We had a blast talking about why visual storytelling matters (Ekaterina is the [...]
Underlying every business decision is a personal need – a human need. It’s Abraham Maslow’s famous Hierarchy of Needs in action. Customers don’t make purely rational, logical decisions. Although for too long, B2B marketers acted [...]
Your secret sauce Content Marketing Secret Sauce: Your Voice I love hot sauce. It's my superfood crush. I'd declare it a food group if I could - and I may! It adds spice [...]
Kathy Klotz-Guest on blogtalkradio.com Power Up Your Content Marketing On a special episode of our podcast today, February 11, I had the pleasure of talking to Ann Handley, Chief Content Officer at [...]
Marketing Human2Human - The Newest 'Old' Idea Sadly, ‘human’ has crossed into jargon-dom. In September 2013, I wrote about the latest CMO marketing buzzword - ‘human’ - based on Ad Age’s article. More recently, I’ve [...]
I had my friend and colleague, Chuck Hester, on the show January 30th to talk about making your LinkedIn profile useful, more visual, and more human! After all, you and your company are stories. Why [...]
As a marketer who came out of high-tech, I've always believed that marketing is at its best when technology isn't front and center. Technology empowers people. It enables them to live better lives, to connect [...]
While some companies are rewriting the playbook on product and service design, too often storytelling begins after the product is finished. Some of the most important storytelling, however, happens before and while the product is [...]
Across different content types – from presentations, to articles, to social posts – there is one thing companies can easily do better. And that is to make a YOU-turn. The challenge: too much content uses [...]
On September 30th, I had the pleasure of talking to one of fellow SNCR Fellows, John Cass, about storytelling and the customer experience. How Storytelling Improves the Customer Experience from Society for New Communications Research [...]
In time for Ad Week, Ad Age published the following article about 'human' being the most recent buzzword. Hell yes! Damn straight! Buzzwords – boo!....Stop with the marketing jargonstipation! Well, actually, I should back up [...]
I was interviewed for an article recently by The Glass Hammer on women executives and humor. Click here to read the full article on The Glass Hammer.
I cringe every time I hear the "Women aren't funny" nonsense. Well, they haven't met me or the many women entrepreneur friends I know. There are some general truths to this 'mythology' based on research, [...]
My article, "Hey, Chief Relationship Officer," has been published on the Nimble Blog. Read the article. You know you want to!
Podcast and On-Demand Content Trends Today, I had the great pleasure to talk to my colleague, Peter deVroede, the CTO and Co-Founder of on-demand podcast company, Stitcher. The company currently serves up over 18,000 audio [...]
Marketing Automation is Not a Customer Relationship-Building Strategy Social media is about people. Marketers know this. We’ve talked about it forever. Yet, we want to scale, so we throw technology at the issue. Because technology [...]
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In a World of Fake News I was on a podcast recently with friends and colleagues to promote our StoryCo Conf [...]
How to Strengthen and Build Storytelling Culture I have written (and chatted) at length about ways to build storytelling culture over [...]