Content, Profits and Internal (Employee) Advocacy Today I had the pleasure of talking with Susan Emerick from IBM. We chatted about content, employee advocates and to how balance marketing as both art and science. IBM [...]
I had the pleasure of chatting with my colleague, Bob Thompson, on my July 25th podcast! What a great show. One of the biggest points that we chatted about was that it often takes so [...]
This is part II/II. Read Part I here. Show How Customers’ Situations “Change” Users don’t buy ‘value propositions’; they buy something bigger that helps them in their lives. The most important part of a story, [...]
Product Storytelling Matters Humans are wired for stories; we’re storytelling animals. Yet, we’re living in an era of ‘Big Data’ information overload. There is too much data chasing too little mindshare these days. That’s because [...]
On Saturday, May 18, I gave a workshop to the SVPMA - the Silicon Valley Product Management Association - on how to use customers' human needs to design better products and craft marketing stories. That's [...]
As a stage improviser, I love playing with the audience and creating stories in real-time. As a marketer that often applies improvisational tools to improve client outcomes, being prepared and still knowing when to ditch [...]
I had the great pleasure of chatting with my friend and fellow marketing colleague, Jennifer LeBlanc, on Thursday, May 9th about leapfrogging your brand. Your brand is an asset and one we don't give as [...]
I've written a lot about knowing your core purpose and telling that story in marketing. It's your most important one. And I've had a number of conversations recently on this exact topic. So the blog [...]
I had a blast talking with my colleague, Robin Fray Carey, the CEO and co-Founder of Social Media Today on April 4. We talked about content marketing strategies in the face of the content explosion. [...]
Every business is in the simplicity business. This article discusses ways of simplifying messages so you uncomplicate customers' lives.
Marketing is about the story you tell your customers, and the stories they tell about you. If there’s a big gap between who you say you are and who customers say you are, you [...]
Stop Messaging and Start Storytelling! Kathy will be giving a workshop on humanizing your products with stories on May 18th at Techmart in Santa Clara for the Silicon Valley Product Management Association.
This blog post is my interview with Glass Hammer magazine. I was interviewed in January 2013 for a piece on women executives and their relationship with humor! So listen up, funny ladies. This is part [...]
This blog post is my interview with Glass Hammer magazine. I was interviewed in January 2013 for a piece on women executives and their relationship with humor! This is part I of my interview. [...]
A new era of executive communications is here, thankfully. Move over sound bite-spewing CEOS. Fragmented media compete for increasingly divided customer attention. The decline of trust in corporations combined with the increasing volume and complexity [...]
Keeping marketing human means your core story is never about you, your technology, or your products and services. As Tony Hsieh, CEO of Zappos, states, you must think bigger than what you do. In the [...]
Executive communications is an area undergoing rapid change. The best communicators have the uncanny ability to connect with their audience on such a visceral level that we hang on every word. They don’t just communicate; [...]
If you took a journalism class in school, you know how important the inverted pyramid is. Give people the top headline first – then the details. Start with the big a-ha headline – always – [...]
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Interactive storytelling is not an option today. If you are not doing it, you will be left behind. Harold Lloyd’s silent [...]
Play increases self-awareness and that is key to leadership. Do you know how you play? I love playing. We don’t play [...]