Podcast: How to Add Humor to Your Marketing
On today's podcast, I covered a number of ways to add fun and humor to your marketing. Being funny is great - and there is no denying it. Even fun can be a huge benefit [...]
In the CMO War on Commoditization, Human Needs Win
Underlying every business decision is a personal need – a human need. It’s Abraham Maslow’s famous Hierarchy of Needs in action. Customers don’t make purely rational, logical decisions. Although for too long, B2B marketers acted [...]
Content Marketing Lessons From Improv Comedy
As a marketer and comic improviser, this is a topic near and dear to my storytelling heart. I know comedy can help marketers learn to connect with audiences in a much deeper way and make [...]
Content Marketing Secret Sauce? Your Human Voice
Your secret sauce Content Marketing Secret Sauce: Your Voice I love hot sauce. It's my superfood crush. I'd declare it a food group if I could - and I may! It adds spice [...]
Power Up Your Content Marketing in 2014 – My Chat with Ann Handley
Kathy Klotz-Guest on blogtalkradio.com Power Up Your Content Marketing On a special episode of our podcast today, February 11, I had the pleasure of talking to Ann Handley, Chief Content Officer at [...]
Create a Better Customer Experience with One Change: Make a Content You-Turn
Across different content types – from presentations, to articles, to social posts – there is one thing companies can easily do better. And that is to make a YOU-turn. The challenge: too much content uses [...]
Want to Create Shareable Content? Make Your Customer the Hero! …Here’s How Intel Did It
Many companies focus on ‘thought leadership’ content that makes the company look great. That’s about you. Here’s a better way to actually get your audience to participate and share content: make your customer the hero. [...]
Content Marketing Lessons From Cartoons: A Chat with Liza Donnelly
On Sept 19, I had the pleasure of chatting with The New Yorker cartoonist, author and TED speaker, Liza Donnelly about her craft on my podcast. My belief has always been that cartoons are content [...]
Hey Chief Relationship Officer! Scaling Relationships is Your Top Job
My article, "Hey, Chief Relationship Officer," has been published on the Nimble Blog. Read the article. You know you want to!
Going Mobile! A Podcasting Trends Chat with Stitcher CTO and Co-Founder Peter de Vroede
Podcast and On-Demand Content Trends Today, I had the great pleasure to talk to my colleague, Peter deVroede, the CTO and Co-Founder of on-demand podcast company, Stitcher. The company currently serves up over 18,000 audio [...]
When “Funny” Isn’t: A Social Media Humor Fail
Social Media Author Jay Baer wrote an interesting piece this week (August 4) about a case of social media humor gone wrong. The culprit: the Facebook page of the Evansville, Indiana airport. The page featured [...]
The Social Enterprise – Lessons on Content, Internal Advocacy and the Human Element From IBM’s Susan Emerick
Content, Profits and Internal (Employee) Advocacy Today I had the pleasure of talking with Susan Emerick from IBM. We chatted about content, employee advocates and to how balance marketing as both art and science. IBM [...]
Podcast: Customer Delight in a Social World – a Chat with CustomerThink CEO Bob Thompson
I had the pleasure of chatting with my colleague, Bob Thompson, on my July 25th podcast! What a great show. One of the biggest points that we chatted about was that it often takes so [...]
Podcast: When Bad Messaging Happens to Good Business – Signs and Fixes
Sometimes Bad Messaging Happens to Good Businesses! On Thursday, July 11th, I talked about the signs - and fixes - for bad messaging. How do you know if you're off? The reality is most people [...]
Hey CMO: Your Product Story Sucks! Great Product Marketing Needs a Better Story, II / II
This is part II/II. Read Part I here. Show How Customers’ Situations “Change” Users don’t buy ‘value propositions’; they buy something bigger that helps them in their lives. The most important part of a story, [...]
What’s the Future of Business? My WTF Chat with Brian Solis
This podcast with Brian Solis from Altimeter discusses the future of business, the Human API, and why business must rethink shared customer experiences.
Marketing Storytelling: Six Big Lessons From Improvisation to Improve Your Results
I am a marketer and improviser and that makes me a storyteller. And “digital storytelling” is critical today. Few things stretch your comfort zone (read: scare the pants off you!) like improvisation (Think: Whose Line [...]
Naked Storytelling…With Your Clothes On
Stories are currency. They travel, persuade and differentiate. They speak to who we are and what we value. Sometimes the best stories require us to get naked - metaphorically speaking, of course. That means [...]
