EC=SC: Every Company Must be a Storytelling Company
Tom Foremski and Don Bulmer maintain that every company today must be a media company. I believe that to be true, but I also think it’s more fundamental than that. Every company must be good [...]
Tom Foremski and Don Bulmer maintain that every company today must be a media company. I believe that to be true, but I also think it’s more fundamental than that. Every company must be good [...]
New media like any set of new technologies has plenty of jargon, let’s face it. And sadly, it’s precisely this kind of buzzword bingo that does marketers and their customers a huge disservice. New media [...]