Humanize Your Products From the Inside-Out
Stop Messaging and Start Storytelling! Kathy will be giving a workshop on humanizing your products with stories on May 18th at Techmart in Santa Clara for the Silicon Valley Product Management Association.
Game On!
Kathy co-facilitated a Stanford class on Play on October 13. It was a blast. Check out my crown!
Human-Centered Design: Where are the Product Storytellers Today?
Great marketing IS storytelling, and it is the essence of connecting with your audience. So why aren’t there more storytellers in product – especially in high-tech? Many companies gather customer requirements, build in a [...]
Creating Awesome Products and Services, Part II: Interview with Innovator Mike Harding
KKG (Kathy Klotz-Guest): Other than Apple, when we look at Silicon Valley - who is creating really innovative products? MH (Mike Harding): I would say Nest Labs. Tony Fadell, the founder, created the iPod. He [...]
Creating Awesome Products and Services: Part I, Interview with Mike Harding
I recently chatted with Mike Harding, innovator and developer, about creating awesome new products and services. I met Mike when we both presented product and service innovation sessions at The 2012 Silicon Valley Product Camp [...]
Innovation, “Humanness,” and Culture Stewardship – An Interview with “The New How” Author, Nilofer Merchant (Part II of II)
KKG: You and I both agree culture eats strategy for breakfast. AMEN! What’s the “breakfast of champions” that culture must have to thrive? Put another way, if there were two elements that created culture “oxygen,” [...]
Innovation, “Humanness,” and Culture Stewardship – An Interview with “The New How” Author, Nilofer Merchant (Part I of II)
The following blog post is a compilation from a Q&A with Nilofer Merchant. Nilofer, formerly the founder and CEO of Rubicon, is a corporate director at a NASDAQ-traded firm and a lecturer at Stanford. After [...]
Innovate Moneyball-Style By Changing Your Game
I watched Moneyball several weeks ago. Though I’m not a huge baseball nut (I enjoy it on occasion, admittedly); I watched it for the great story (and let’s face it, Brad Pitt being in it [...]
Pics from Stanford Course: Unleash Your Creative Genius
We had a great time with the Stanford Course on January 21. In that workshop, we did lots of fun, playful and interactive exercises designed to have people flexing their creative muscles. Here are some [...]
A More Human Model For Brainstorming Means Better Business Outcomes
Download the PDF here: A More Human Model for Brainstorming
When Leading Means Following: Improvisation, Workplace Collaboration, and Going Where the Sun Doesn’t Always Shine
A Southern ex-boss from my high-tech marketing days (and with whom I have become good friends) used to say, “The sun doesn’t always shine on the same dog’s ass all the time.” His offbeat managerial [...]
“Yes, and!” Your Way from Human Potential to Human Capital
The Center for Creative Leadership writes about four mindsets that inhibit positive organizational change. One of those mindsets that pervades and stops progress in its tracks is a “yes, but…” mentality. You know the type [...]
The Hyper-Social Organization: People, Not “Process,” Matter Most in the New Media Marketing Landscape
Too often businesses lament the lack of immediate return on investment (ROI) in new media. ‘If we can’t monetize it, we shouldn’t do it’ is a common complaint. Yet, the reason companies must understand social [...]
A More Social, “Human” Model for Brainstorming Means Better Business Outcomes
A More Social, "Human" Model for Brainstorming Means Better Business Outcomes Improvisation is the ultimate, adaptable “social” model of co-creation. Based on right-brain techniques improvisation for idea generation is becoming more common within the enterprise. [...]
Corporate “Mandates” Put the FU in FUN
The Economist this week (Sept 20) published an interesting editorial called “Down with Fun: The Depressing Vogue for Having Fun at Work.“ At a high level: fun is great, but FUN by MBO is (oxy) [...]
Humor Drives Profits: The Creativity-Innovation Connection
Humor Drives Profits: The Creativity - Innovation Connection Humor is good business. In fact, it’s critical to the creative, innovative process that drives strategic advantage in the marketplace. Humor is no longer a “nice to [...]
