Just One Tip: Expert Ideas on How to Add Humor to Your Speaking
How to Add Humor to Your Speaking I was asked recently at an event to provide just one tip that helps me use humor in my speaking. I thought, “what a great question.” Speaking of [...]
Improv and Innovation Cafe’: Video
Keeping it Human's Improv and Innovation Cafe' Improv and Innovation: Techniques for Product, Content, Marketing and Communication In this hangout series, I talk about applying improvisation to marketing, communications, and content as well [...]
Communicate with Meaning and Humor
I was asked recently by a few people at a speaking engagement on how to use humor in a meaningful way with customers and prospects. Great question. So here's my answer (I answered in person, [...]
Don’t Be Boring! A Content Chat with Amy Harrison
On Thursday, April 23rd, I got to talk one of my fave fellow funny females: Amy Harrison, Founder of AmyTV. Amy is on a mission that I support: to banish boring content. There are no [...]
Improvisation in Business: Better Co-Creation and Brainstorming, Part II
The right brain likes to invert assumptions and examine “what if” scenarios. Creative techniques such as SCAMPER, for example, start by suspending assumptions about products and what people need in order to see new things. [...]
Improvisation in Business: Better Co-Creation and Brainstorming, Part I
Note: this is an adaptation of a prior post from 2012. Improvisation in Business Improvisation is the ultimate, adaptable “social” model of co-creation. Based on right brain techniques improvisation for idea generation is becoming more [...]
Three Big Ways Humor in Advertising Can Drive Marketing Success
Note: this is a condensed article based on Kathy's ebook on adding humor and storytelling to your content! Download the ebook today! Humor is Human! As content marketing explodes, so too, does the volume of [...]
My Story: An Evolving Humanifesto
My Story: From Wasting Away in BS-laden, Jargonitaville to Keeping it Human I was a “get-it-done” executive working in Corporate America – in Silicon Valley (if you’ve seen the HBO show, much of the depictions [...]
Humor in Marketing: Betabrand Style
On February 26th, I had the great fun of chatting with Betabrand's Founder and CEO, Chris Lindland, about one of my favorite topics: using humor in marketing. I even let it go without teasing that [...]
How to Generate Leads Online: Worst Business Pick-Up Lines on LinkedIn
Worst Business Pick-Up Lines (source: duckhits.com) Dating is a a lot like building a business relationship. When you don't know a person well, you don't jump straight into trying to seal the deal. [...]
Speak Human! Turn Jargon into Human Speak
Today, I had a blast on the podcast. I interviewed myself on one of my favorite topics: How to Speak Human in marketing. Kathy Klotz-Guest's podcast Hope you enjoy listening to it; I [...]
Product Design with Applied Improvisation
On October 23rd, I had a blast chatting with Jessie Cohen Shternshus of Improv Effect, about applying principles of improvisation to product design and design thinking. Product Design and Design Thinking A few highlights from [...]
Why Every Company Needs a Chief (Marketing) Improvisation Officer
The following post is an update from a prior post from over a year ago. My update appeared in convinceandconvert.com on September 30: Why Every Organization Needs a Chief Marketing Improvisation Officer. Improvisation Makes People [...]
FunnyBizz Conference: A Humor in Marketing Movement
David Nihill, FunnyBizz Conference Co-Creator FunnyBizz Conference Might Just Well be a Movement I had a fun time chatting with FunnyBizz Conference Co-creator, David Nihill, on the show on Thursday, September 11. I [...]
Be Indispensable to Customers: Be a Chief Simplification Officer
Be Indispensable to Customers: Simplify Complexity ‘You made the topic of company storytelling so simple to get. You took away all the complexity we were struggling with and gave us a much-needed, relevant, inspiring and [...]
Lighten Up Your Marketing! Seven Ways to Add Humor to Generate Conversation
A version of my original piece was published in the Convinceandconvert blog and in MarketingProfs. Lighten Up Your Marketing Humor is Human! As content marketing explodes, so too, does the volume of noise. You have [...]
Seven Deadly Communication Sins
The way you communicate with prospects and customers creates or destroys value. When communication is focused and simple, it can add value by challenging your prospects’ status quo, expanding their options, and helping them to [...]
Content Marketing Humor
Humor is an important pattern disruption technique and it can change the way prospects and customers perceive your company. Humor is human! Sprinkle in a little levity - and boom, you can flip expectations. Content [...]
