Content Marketing Humor
Humor is an important pattern disruption technique and it can change the way prospects and customers perceive your company. Humor is human! Sprinkle in a little levity - and boom, you can flip expectations. Content [...]
What Makes Things Funny – What Marketers Can Learn
What Makes Things Funny and What Marketers Can Learn: A Chat with Peter McGraw Much like Monty Python's 'Search for the Holy Grail,' Peter McGraw and his researchers at the Humor Lab in Boulder, Colorado, [...]
Marketing Humor ebook: Lighten Up Your Content!
Marketing Humor ebook - Lighten Up Your Content! and Get Results We all want better content! Well, you're out of reasons to avoid adding humor to your marketing. There are so many great examples and [...]
The Big Marketing Question Your Company Must Nail
Source: Video Screen Shot The Big Marketing Question Your Company Must Nail It's a comical scene right out of one of my favorite new shows, Silicon Valley, where I grew up (of course, [...]
Facebook Marketing Using Humor (Podcast)
Facebook Marketing Using Humor with Brian Carter Facebook Marketing Using Humor On May 8th, I had the great and fun pleasure of chatting with author, Brian Carter. He and I were on a [...]
Funny Business Panel: Comedy in Business Marketing
Funny Business: Comedy in Business Marketing Humor is human. In March, I was fortunate enough to participate in this great funny business panel. I discussed humor in marketing along with great folks including [...]
Marketing Storytelling [Infographic] That Kicks-Ass
Kick-Ass Marketing Storytelling in Five Steps Great marketing is about great storytelling. Stories stick, inspire, and move people to action. So how do you tell a better story? Here is my latest infographic: Five Steps [...]
Parody: Why Most Brand Videos Suck and What You Can Do About It
Why Most Brand Videos Suck This parody video of a generic ad created by Dissolve.com (and republished by AdWeek.com) cracks me up. Dissolve took stock footage to create the ad based on Kendra Eash’s “This [...]
Podcast: How to Add Humor to Your Marketing
On today's podcast, I covered a number of ways to add fun and humor to your marketing. Being funny is great - and there is no denying it. Even fun can be a huge benefit [...]
Funny Women: A Cartoon Celebration of Truth-Telling
Source: Liza Donnelly and The New Yorker Liza Donnelly’s latest book, Women on Men, is more than just fun cartoons. And, yes, the book has plenty of those, too. This book explores [...]
Content Marketing Lessons From Improv Comedy
As a marketer and comic improviser, this is a topic near and dear to my storytelling heart. I know comedy can help marketers learn to connect with audiences in a much deeper way and make [...]
LinkedIn Storytelling – Rock Your LinkedIn Profile: My Chat with Chuck Hester
I had my friend and colleague, Chuck Hester, on the show January 30th to talk about making your LinkedIn profile useful, more visual, and more human! After all, you and your company are stories. Why [...]
Make 2014 the YEAR You Add Humor to Your B2B Marketing – My Chat with Tim Washer
I had a great time chatting with my favorite marketing funnyman and fellow improviser, Tim Washer, about one of my fave marketing topics: adding humor to b2b marketing. Tim says he'll be back at least [...]
Applying Improvisation to Improve Agility and Innovation – My Chat with Kat Koppett
On December 12th, I had a great chat with Kat Koppett. Kat is a fellow improviser-in-chief who also applies concepts from stage improvisation to the needs of business to improve performance. This means accepting others [...]
A Humorous Look at Entrepreneurship and Invaluable Marketing Lessons Along the Way
I had a great conversation with fellow marketer, entrepreneur and humorist, cartoonist Kriti Vichare on my podcast Nov 26th. If you are an entrepreneur, you have to be able to laugh (and learn from) the [...]
Creating A Human Workplace for Actual People – My Chat with Liz Ryan
Today, I had the fun privilege of talking with my fave Workplace adviser, columnist Liz Ryan of the Human Workplace about how to make a work situation work for humans! Bonus: we said 'Bullshit' a [...]
B2B Marketing Humor – Put the FUN in Funnel to Widen it
Fun and humor are great at driving awareness and conversation – that is what you need for the top of your funnel (yes, *that* f-word!). The surprise that humor creates is an effective pattern disruption [...]
Want to Create Shareable Content? Make Your Customer the Hero! …Here’s How Intel Did It
Many companies focus on ‘thought leadership’ content that makes the company look great. That’s about you. Here’s a better way to actually get your audience to participate and share content: make your customer the hero. [...]
