Busting the ‘Women Aren’t Funny’ Myth – Interview with The Glass Hammer
I was interviewed for an article recently by The Glass Hammer on women executives and humor. Click here to read the full article on The Glass Hammer.
Busting the ‘Women Aren’t Funny’ Myth – Bringing Funny Broads to Boardrooms
I cringe every time I hear the "Women aren't funny" nonsense. Well, they haven't met me or the many women entrepreneur friends I know. There are some general truths to this 'mythology' based on research, [...]
Video: Think Like an Improviser, Speak Like Your Customer – AINx Talk from the 2012 Applied Improv Network World Conference
View my AINx talk from the 2012 Applied Improvisation Network (AIN) World Conference Think Like an Improviser, Speak Like a Customer Blah, blah, blah, blah. This is what customers hear when we drone on about [...]
Connect “Like a Boss” – 9 Secrets of Master Communicators and The World’s Best Brands, Part II/II
This post is Part II of II. Read Part I. Always keep people at the center of your focus. This demonstrates empathy and empathy matters. Imagine you sell to executives, and you know they are [...]
When “Funny” Isn’t: A Social Media Humor Fail
Social Media Author Jay Baer wrote an interesting piece this week (August 4) about a case of social media humor gone wrong. The culprit: the Facebook page of the Evansville, Indiana airport. The page featured [...]
Marketing Storytelling: Six Big Lessons From Improvisation to Improve Your Results
I am a marketer and improviser and that makes me a storyteller. And “digital storytelling” is critical today. Few things stretch your comfort zone (read: scare the pants off you!) like improvisation (Think: Whose Line [...]
Hubspot’s Unsubscribe Video Humor Hits the Right Spot
I've written about Hubspot before. The company has a great sense of humor and it shows in its content, videos, and social media marketing. All business happens between people. And small businesses have to have [...]
Every Organization Needs a Chief Marketing Improvisation Officer
As a stage improviser, I love playing with the audience and creating stories in real-time. As a marketer that often applies improvisational tools to improve client outcomes, being prepared and still knowing when to ditch [...]
Can You Explain Your ‘Big Data’ Tech to Kids? Here’s Why You Should Try
We all know there is way too much jargon in tech. I make it my mission to fight it. It's pervasive. Jargon, like a virus, multiplies. Jargon hurts your business. There is just too much [...]
Standing for Your Purpose – When S#%t Hits the Brand
Crapendectomy. One silly, made-up word caused quite a stir this week. I was asked to provide a webinar to an organization recently. They invited me and, by extension, my voice. My *authentic* voice. There [...]
A Marketer’s Hu-manifesto on Humor
Humor is about as human as you can get. It is one of the best ways to connect with an audience as well as increase your return on joy. Who doesn't want that?! I dusted [...]
Yes, and…5 Ways That Improvisation Can Make You a Kick-Ass Marketer
I am a marketer. I am also an improviser. That means I am also a storyteller. Like improvisation, all great marketing is ultimately storytelling. Before I threw myself (slightly kicking and screaming) into improvisation, [...]
How to Eliminate Marketing Jargon-Monoxide Poisoning ™ Before It Kills Your Business
Jargon gets between you and your customer and it’s one of the biggest challenges in marketing messaging today, regardless of industry. As I’ve written about before, jargon is not just a disservice to your [...]
Marketing Lessons From the Comedy Stage, Part II
This post is part II of II. To read part I, click here. Truth and authenticity. Truth makes compelling comedy. Great comics talk about what they know - the good, bad, and ugly. Hacks [...]
Marketing Lessons From the Comedy Stage, Part I
Comedy and marketing have much in common. Well, comedy is marketing, really. And some marketing is pretty comical, intentionally or not. Comedy is a priceless education. In addition to 20 years in marketing, my many [...]
Women, Humor and The Board Room: Part II
This blog post is my interview with Glass Hammer magazine. I was interviewed in January 2013 for a piece on women executives and their relationship with humor! So listen up, funny ladies. This is part [...]
Women, Humor and The Board Room: Part I
This blog post is my interview with Glass Hammer magazine. I was interviewed in January 2013 for a piece on women executives and their relationship with humor! This is part I of my interview. [...]
Humor Me! Lighten Up B2B Marketing and Get Results
If you read my blog or any article I’ve written, you know this is mission of mercy for me. As a marketer, storyteller and improviser, I have seen humor deliver results. Humor IS human and [...]
