Humor Me! Lighten Up B2B Marketing and Get Results
If you read my blog or any article I’ve written, you know this is mission of mercy for me. As a marketer, storyteller and improviser, I have seen humor deliver results. Humor IS human and [...]
Successful Product Videos Aren’t About Products
Think Un-Product I was waiting to see the movie, “Lincoln,” last weekend when the this “trailer” played in the theater. “Oh no,” I thought, another cliché movie about finding love and missed connections, literally and [...]
Game On!
Kathy co-facilitated a Stanford class on Play on October 13. It was a blast. Check out my crown!
Marketing Success – Plan, Then Improvise
I was at the Applied Improvisation Network conference in San Francisco last week as a speaker, attendee, and conference organizer. I – like many attendees – apply principles of improvisation (not improv comedy, although I [...]
Be a Better Marketer – Stop Marketing!
“You can make more friends in two months by becoming more interested in other people than you can in two years by trying to get people interested in you.” - Dale Carnegie Carnegie’s timeless wisdom [...]
Got Digital Marketing Muscle? Shore Up Your Business Video Storytelling with Ten Practices
Over the past few years, in addition to doing a lot of storytelling for video, I’ve had the privilege of interviewing digital marketers from Cisco, Ford, IBM, Goodwill Industries International and NetApp among other companies [...]
Millennials, Mirth, and Money: Making Gen Y Laugh and Learn Pays for Credit Unions, Post 3
This is the third in a series of blog posts published on banking.com. Apps and games: Another great way to increase engagement is to offer fun mobile and web-based applications that help people manage their [...]
Millennials, Mirth, and Money: Making Gen Y Laugh and Learn Pays for Credit Unions, Post 2
This is the second post in a series of three published on banking.com. Video: Gen Y consumers watch a lot of online video (research firm ComScore reports the average American viewed over 23 hours of [...]
Millennials, Mirth, and Money: Making Gen Y Laugh and Learn Pays for Credit Unions, Post 1
This is the first of 3 posts that ran on banking.com. Today’s financial institutions, like other industry sectors, recognize how important it is to reach out to the Generation Y cohort of 18- to 30-year-olds. [...]
Pics from Stanford Course: Unleash Your Creative Genius
We had a great time with the Stanford Course on January 21. In that workshop, we did lots of fun, playful and interactive exercises designed to have people flexing their creative muscles. Here are some [...]
Marketing Reminders from an Unlikely Holiday Hero: Frosty the Snowman (The Original, that is!)
I love the wonderfully heartwarming classic holiday special, “Frosty the Snowman.” This year we introduced the holiday classic to my 3-year-old son. He loved it: the music, the fun, the message of believing in child-like [...]
Does Fun Matter in Sales and Marketing? Yes, and!… Humor Me!
I have written about the role of humor in sales and marketing many times. To read some of those articles, visit: http://kathyklotzguest.wordpress.com/2011/ https://www.keepingithuman.com/blog/ http://www.powerfullyfunny.com/powerfully-funny-resources.html After a recent panel discussion at an event where I was [...]
Is it Human? Amazon’s Frustration-Free Packaging
Amazon.com launched its initiative, "Frustration-Free Packaging," to combat what it calls 'Wrap Rage' in 2008 as CEO Jeff Bezos spent too much time unwrapping gifts for his kids one holiday. Check out Amazon's video, Fighting [...]
Messaging Won’t Save a Bad Product
Not too long ago I was contacted by a company on the East Coast that sells add-on fireplaces. After reading my blog in several syndicated sites, I got a call from the company's founder. A [...]
How Credit Unions Can Engage with Humor
By infusing social media with humor and changing the way they think about business, credit unions can establish a critical generational bridge to market more effectively to Millennials. This article appeared in The June 2011 [...]
When Leading Means Following: Improvisation, Workplace Collaboration, and Going Where the Sun Doesn’t Always Shine
A Southern ex-boss from my high-tech marketing days (and with whom I have become good friends) used to say, “The sun doesn’t always shine on the same dog’s ass all the time.” His offbeat managerial [...]
“Yes, and!” Your Way from Human Potential to Human Capital
The Center for Creative Leadership writes about four mindsets that inhibit positive organizational change. One of those mindsets that pervades and stops progress in its tracks is a “yes, but…” mentality. You know the type [...]
Where There’s Jargon, There’s Parody…And a Few Serious Marketing Reminders
Published in Social Media Today August 2010 New media like any set of new technologies has plenty of jargon, let’s face it. And sadly, it’s precisely this kind of buzzword bingo that does marketers and [...]
