Jargon gets between you and your customer and it’s one of the biggest challenges in marketing messaging today, regardless of industry. As I’ve written about before, jargon is not just a disservice to your [...]
This post is part II of II. To read part I, click here. Truth and authenticity. Truth makes compelling comedy. Great comics talk about what they know - the good, bad, and ugly. Hacks [...]
Comedy and marketing have much in common. Well, comedy is marketing, really. And some marketing is pretty comical, intentionally or not. Comedy is a priceless education. In addition to 20 years in marketing, my many [...]
Marketing is about the story you tell your customers, and the stories they tell about you. If there’s a big gap between who you say you are and who customers say you are, you [...]
Webinar Video: Keeping B2B Marketing Human!
Kathy will be giving a webinar for Women in Consulting (WIC) on June 5th.
Stop Messaging and Start Storytelling! Kathy will be giving a workshop on humanizing your products with stories on May 18th at Techmart in Santa Clara for the Silicon Valley Product Management Association.
This blog post is my interview with Glass Hammer magazine. I was interviewed in January 2013 for a piece on women executives and their relationship with humor! So listen up, funny ladies. This is part [...]
This blog post is my interview with Glass Hammer magazine. I was interviewed in January 2013 for a piece on women executives and their relationship with humor! This is part I of my interview. [...]
Tired of the typical approach to networking? Hey who isn’t? You go to an event and try to meet people. People are filtering you in or out based on your name tag, and deciding whether [...]
A new era of executive communications is here, thankfully. Move over sound bite-spewing CEOS. Fragmented media compete for increasingly divided customer attention. The decline of trust in corporations combined with the increasing volume and complexity [...]
Keeping marketing human means your core story is never about you, your technology, or your products and services. As Tony Hsieh, CEO of Zappos, states, you must think bigger than what you do. In the [...]
Executive communications is an area undergoing rapid change. The best communicators have the uncanny ability to connect with their audience on such a visceral level that we hang on every word. They don’t just communicate; [...]
If you read my blog or any article I’ve written, you know this is mission of mercy for me. As a marketer, storyteller and improviser, I have seen humor deliver results. Humor IS human and [...]
If you took a journalism class in school, you know how important the inverted pyramid is. Give people the top headline first – then the details. Start with the big a-ha headline – always – [...]
Think Un-Product I was waiting to see the movie, “Lincoln,” last weekend when the this “trailer” played in the theater. “Oh no,” I thought, another cliché movie about finding love and missed connections, literally and [...]
The way you communicate with your audience either creates or destroys value. And communicating doesn’t mean that you’re successfully connecting with people. When marketing communication is brief, focused, and simple, it can add value by [...]
Thank You to Marketing Camp Silicon Valley. I lead a session on Telling Your Purpose, Your Why Story, and why it matters in marketing: It's the relationship with your customers. Here I am in a [...]
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I wrote this post on strategic humor principles over a dozen years ago! And even in that amount of time, I've [...]
Oh Doritos! How I love thee. I do. And I don't mind saying that to the world. I ate so many [...]