Kathy’s talk at the Applied Improv Network: Think Like an Improviser, Speak Like a Customer
Thank you Nancy White for the graphic!
Marketing Success – Plan, Then Improvise
I was at the Applied Improvisation Network conference in San Francisco last week as a speaker, attendee, and conference organizer. I – like many attendees – apply principles of improvisation (not improv comedy, although I [...]
Human-Centered Design: Where are the Product Storytellers Today?
Great marketing IS storytelling, and it is the essence of connecting with your audience. So why aren’t there more storytellers in product – especially in high-tech? Many companies gather customer requirements, build in a [...]
Be a Better Marketer – Stop “Marketing!”
“You can make more friends in two months by becoming more interested in other people than you can in two years by trying to get people interested in you.” - Dale Carnegie Carnegie’s timeless wisdom [...]
Be a Better Marketer – Stop Marketing!
“You can make more friends in two months by becoming more interested in other people than you can in two years by trying to get people interested in you.” - Dale Carnegie Carnegie’s timeless wisdom [...]
Storytelling – The Real “Breakfast” of Olympic Champions
I love the Olympics – the games, the glory, the intensity. I especially love the sports that defy gravity, for example, gymnastics. How these people do what they do leaves me awestruck and inspired. [...]
Great Marketing Starts with Inside-Out Storytelling: Of Penguins and Elephants
The stories employees and executives tell internally are leading indicators of organizational health and marketplace effectiveness - even more so than the marketing stories we tell externally. Ignore them at your own risk! There is [...]
“I Like You, But We Don’t Have a Relationship!” As in Dating, Strong Customer Relationships Require Shared Values
So your customers “like” you. And, at some point, you want them to become “engaged,” and then eventually commit to a serious relationship, proclaiming their “loyalty,” rather than seeing other companies. The goal of marketing [...]
Content Marketing Reminders From TED: Simple, Short, and Story…and, Wait for it…Surprise!
If you haven’t seen a few TED talks (live or via TED.com), you are missing out. If you have, well, you know how great the talks are. TED (Technology, Entertainment, and Design) and TEDx – [...]
Got Digital Marketing Muscle? Shore Up Your Business Video Storytelling with Ten Practices
Over the past few years, in addition to doing a lot of storytelling for video, I’ve had the privilege of interviewing digital marketers from Cisco, Ford, IBM, Goodwill Industries International and NetApp among other companies [...]
Cutting Through the Noise is Harder Than Ever (Audio)
Cutting Through Marketing Noise is Harder Than Ever
Great Marketing is Storytelling (Audio)
Why Great Marketing Means Storytelling
Creating Awesome Products and Services, Part II: Interview with Innovator Mike Harding
KKG (Kathy Klotz-Guest): Other than Apple, when we look at Silicon Valley - who is creating really innovative products? MH (Mike Harding): I would say Nest Labs. Tony Fadell, the founder, created the iPod. He [...]
Creating Awesome Products and Services: Part I, Interview with Mike Harding
I recently chatted with Mike Harding, innovator and developer, about creating awesome new products and services. I met Mike when we both presented product and service innovation sessions at The 2012 Silicon Valley Product Camp [...]
The Accounting Industry Gets Human. Seriously!
I had the pleasure of chatting recently with Bill Sheridan (Communications Manager and Editor) and Tom Hood, CPA (Executive Director) of The Maryland Association of Certified Public Accountants, known as MACPA, a top thought leadership [...]
Storytelling and “Stellar Presentations”: A “Non-Naked” Conversation with Shel Israel
I had the pleasure of chatting with my colleague and co-conspiring mischief maker, Shel Israel, about his latest book, Stellar Presentations. Shel and I first met as Founding Fellows of the new media research think [...]
Innovation, “Humanness,” and Culture Stewardship – An Interview with “The New How” Author, Nilofer Merchant (Part II of II)
KKG: You and I both agree culture eats strategy for breakfast. AMEN! What’s the “breakfast of champions” that culture must have to thrive? Put another way, if there were two elements that created culture “oxygen,” [...]
Innovation, “Humanness,” and Culture Stewardship – An Interview with “The New How” Author, Nilofer Merchant (Part I of II)
The following blog post is a compilation from a Q&A with Nilofer Merchant. Nilofer, formerly the founder and CEO of Rubicon, is a corporate director at a NASDAQ-traded firm and a lecturer at Stanford. After [...]
