KKG: Your success at IBM led to more of those videos and it became a serial effort. TW: Yes, 6 ‘Art of the Sale’ videos. We would improvise, and with my writing partner, Scott, we [...]
An Interview with Tim Washer, Part I of II I had the pleasure of interviewing Tim Washer, Senior Marketing Manager Cisco, a little while ago on the topic of video, humor and storytelling. Prior to [...]
This is the third in a series of blog posts published on banking.com. Apps and games: Another great way to increase engagement is to offer fun mobile and web-based applications that help people manage their [...]
This is the second post in a series of three published on banking.com. Video: Gen Y consumers watch a lot of online video (research firm ComScore reports the average American viewed over 23 hours of [...]
This is the first of 3 posts that ran on banking.com. Today’s financial institutions, like other industry sectors, recognize how important it is to reach out to the Generation Y cohort of 18- to 30-year-olds. [...]
No joke! Although it sounds like the set-up to a punchline, right? Human and accounting in the same sentence! Who would have thought? Keeping it Human did. We've always believed it matters, and that it [...]
No joke! Although it sounds like the set-up to a punchline, right? Human and accounting in the same sentence! Who would have thought? Keeping it Human did. We've always believed it matters, and that it [...]
I had the pleasure of interviewing Don Bulmer, VP of Communication Strategy at Royal Dutch Shell, in January 2012 about how the company is approaching storytelling today. This article captures the essence of that conversation, [...]
I watched Moneyball several weeks ago. Though I’m not a huge baseball nut (I enjoy it on occasion, admittedly); I watched it for the great story (and let’s face it, Brad Pitt being in it [...]
We had a great time with the Stanford Course on January 21. In that workshop, we did lots of fun, playful and interactive exercises designed to have people flexing their creative muscles. Here are some [...]
Download the PDF here: A More Human Model for Brainstorming
Kathy Klotz-Guest (KKG): Thank you, Jill, for sharing your thoughts and experience with our readers today. Let's jump right in! So many people equate "selling" with the visual of a used car-salesman because there are [...]
Happy New Year! The New Year is a great time to get rid of clutter and start fresh! We do this with resolutions, with our financial portfolios, with our old clothes to name a few [...]
I love the wonderfully heartwarming classic holiday special, “Frosty the Snowman.” This year we introduced the holiday classic to my 3-year-old son. He loved it: the music, the fun, the message of believing in child-like [...]
I have written about the role of humor in sales and marketing many times. To read some of those articles, visit: http://kathyklotzguest.wordpress.com/2011/ https://www.keepingithuman.com/blog/ http://www.powerfullyfunny.com/powerfully-funny-resources.html After a recent panel discussion at an event where I was [...]
Amazon.com launched its initiative, "Frustration-Free Packaging," to combat what it calls 'Wrap Rage' in 2008 as CEO Jeff Bezos spent too much time unwrapping gifts for his kids one holiday. Check out Amazon's video, Fighting [...]
A few weeks back, I recorded a podcast with Joel Orr of MeFrog. Joel helps consultants run their businesses better. In this recording, we talk about a few business tips every consultant must know. Click [...]
Not too long ago I was contacted by a company on the East Coast that sells add-on fireplaces. After reading my blog in several syndicated sites, I got a call from the company's founder. A [...]
|
Free-range tips to excite your inbox. |
 |
© Copyright Keeping it Human, Inc. & Kathy Klotz-Guest
PRIVACY POLICY | Site by Detati
#storytelling drives everything and it's time for companies to challenge the #story behind why #employeeengagement fails. Employee engagement is all the [...]
Today is #havefunatworkday! Play is creative fuel. #playfulness matters. How will you play today in teams or by yourself? Play unleashes [...]