A More Social, "Human" Model for Brainstorming Means Better Business Outcomes Improvisation is the ultimate, adaptable “social” model of co-creation. Based on right-brain techniques improvisation for idea generation is becoming more common within the enterprise. [...]
May 6, 2011 Digital Impact Conference in NYC. Kathy spoke on storytelling in the age of video. http://www.prsa.org/Conferences/DigitalImpact/full.program
So you want to jump into online video for your business? In my research on best practices for online business video, I’ve had the privilege of interviewing marketers from Cisco, Ford, IBM, Goodwill Industries International [...]
Tom Foremski and Don Bulmer maintain that every company today must be a media company. I believe that to be true, but I also think it’s more fundamental than that. Every company must be good [...]
If you read my blog frequently, you know how I feel about using fun and humor to cut through the “blah, blah, boring” in b2b. One of my new favorites from Cisco is a video [...]
New media like any set of new technologies has plenty of jargon, let’s face it. And sadly, it’s precisely this kind of buzzword bingo that does marketers and their customers a huge disservice. New media [...]
Research today illustrates that on average women do not take the same career risks that men do. Why? The reasons are complex but they all point back to a very important subject – how women [...]
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I love brands that play! Here is a list of some of my fave brands online. No, I am not getting [...]
What Harold Lloyd Taught Me About The Interactive Power of Story Harold Lloyd's silent comedy was story *crack* to my 9-year-old [...]