Kathy is Interviewed on the Brand Boost Podcast
Kathy chats with Vincenzo Landino about Happy Days, human jumping the shark and why improv matters in marketing on Episode 154 of Brand Boost.
How Open-Mic Content Grows Audiences
An open-mic content mindset can help companies tremendously. First, let me back up and define "open-mic." Typically, an open-mic night is a sampling of different acts in one night. Each comic gets 5-10 minutes. [...]
Ten Brand Commandments – Co-Created Content
A Little Background Vincenzo Landino and I chatted a few weeks back for his Brand Boost podcast. We talked about improv and marketing, Happy Days, how “human” – yes, still an important word – has [...]
How to Find Remarkable Stories
Need inspiration for great stories? Look at the human experiences that shape you and your business. Great stories are everywhere. You just have to know where to look! Inside and Outside the Organization The [...]
Generate Creative Marketing Ideas Using Improv Comedy
This past week, I had a blast reprising a blab I started about 10 months ago: how to generate creative marketing ideas using improv comedy. This is the 4th installment in the series with my [...]
Storytelling Leadership (video)
Executive Storytelling Leadership Trends and How-Tos As always I had a great time chatting about Executive storytelling leadership with my friends and colleagues, Annette Simmons and Karen Dietz. And we had a great surprise appearance [...]
Save the Children Storytelling Lessons
UK Campaign: Save the Children Storytelling Lessons My friend, lovely human being and fellow storyteller, Park Howell, shared the following campaign from Save the Children with me recently. It's a powerful and touching piece of [...]
How Brands Use Live Streaming Video
My article first ran on Convince and Convert. I am a storytelling and comedy nerd, a marketer, and a comic improviser. I know how important preparing and letting go is. In the same way software [...]
How to be a More Human Connector: with Bryan Kramer
I had such a great time talking to my friend, Bryan Kramer of Purematter on the show recently. Bryan is an influencer, a down-to-earth nice guy and such a powerful connector. We had fun chatting [...]
How smart entrepreneurs communicate big ideas
The Reaction to Data Overload The curse of knowledge happens to all of us. We're so familiar with our expertise that we forget others may not be and that they don't care because [...]
Visual Storytelling with Comics
Simplifying Complex Concepts: The Power of Visual Storytelling with Comics I love this article about how a student turned her PhD work in science into a comic book for people who might not otherwise care. [...]
How to Find Your Content Voice (with Jason Miller)
Last week, April 7, I had such a great time talking to LinkedIn's own humble content rock star, Jason Miller, about his journey from music industry to b2b marketer, and how to find your content [...]
Comedy in Live-Streaming Video (Vid)
Recently, I had so much hosting a blab with two super smart video people, Tim Washer and Brian Fanzo. Tim knows more about adding humor to b2b video than almost anyone I know and he [...]
Why a Story Gap Kills Sales and What to Do About it
Source: gratisography.com What is a Story Gap? Every buyer has a story about his or her work, what's wrong, what's right and why he or she does what they do. Conversely, every company [...]
Improvisation in Business Storytelling
End of February 2016, I got to chat on a video blab with one of my fave fellow improvisers, Kat Koppett, about improvisation in business storytelling, and how principles of improvisation can help us be [...]
Nonprofit Storytelling: How to Tell a Powerful Nonprofit Story
On March 10, I had the great fun of hosting and participating in a blab on Nonprofit Storytelling: How to tell a Powerful Nonprofit Story. In this conversation, I spoke with Karen Dietz and Jim [...]
How to Tell Your Brand Story
Every company is trying to tell a better story today about its business. Why? Because storytelling is the best differentiation any of us has! And that story has to include the stories our customers and [...]
How to be a better storyteller (video)
One of the things I really love about what I do is that I get to talk to other storytellers - both inside and outside of companies - about trends, key storytelling elements and about [...]
