Joseph Campbell’s Hero’s Journey is a classic story archetype. And while the Hero’s Journey is still an important trope in storytelling, it needs a modern update to help entrepreneurs champion their movements successfully. Below are [...]
On April 9th, I had the pleasure of chatting with fellow human marketer, Bryan Kramer, from Pure Matter and author of H2H on my podcast about a topic we both are passionate about: why people [...]
Note: this is a condensed article based on Kathy's ebook on adding humor and storytelling to your content! Download the ebook today! Humor is Human! As content marketing explodes, so too, does the volume of [...]
Storytelling Techniques for Business: You are as Differentiated as Your Story Note: this article is an updated version of a previously published piece. Humans are wired for stories; we’re storytelling animals. Here’s where stories pay [...]
My Story: From Wasting Away in BS-laden, Jargonitaville to Keeping it Human I was a “get-it-done” executive working in Corporate America – in Silicon Valley (if you’ve seen the HBO show, much of the depictions [...]
On February 26th, I had the great fun of chatting with Betabrand's Founder and CEO, Chris Lindland, about one of my favorite topics: using humor in marketing. I even let it go without teasing that [...]
On Feb 12, I had the pleasure of chatting with Roger Dooley, author of Brainfluence, one of my favorite marketing books of the last few years. On this podcast, we chat neuromarketing, influence and persuasion [...]
Jason Miller, author of Welcome to the Funnel Content Marketing Funnel I had the pleasure of chatting with one of my favorite content marketers this week, Jason Miller of LinkedIn, and author of [...]
Happy New Year, everyone. 2014 was a busy year, and I hope it was a great one for all of you. Each year, I like to review my content and see what you liked most [...]
Worst Business Pick-Up Lines (source: duckhits.com) Dating is a a lot like building a business relationship. When you don't know a person well, you don't jump straight into trying to seal the deal. [...]
Source: TheCowbellPrinciple.com Cowbell Principle - More Cowbell is a Great Thing I had the great pleasure of chatting with the authors of The Cowbell Principle on the podcast November 20th. The book, named [...]
Today, I had a blast on the podcast. I interviewed myself on one of my favorite topics: How to Speak Human in marketing. Kathy Klotz-Guest's podcast Hope you enjoy listening to it; I [...]
On October 23rd, I had a blast chatting with Jessie Cohen Shternshus of Improv Effect, about applying principles of improvisation to product design and design thinking. Product Design and Design Thinking A few highlights from [...]
In late September, Burson-Marsteller released its perception study findings on what people think of corporations. The following Slideshare infographic, for example, shows that 40% of US Millennials believe that US corporations are a source of [...]
Social Shakeup Recently, I had the fun of catching up with Robin Fray Carey, Founder of Social Media Today, about the Social Shakeup Conference in September - what's new, what companies are doing and what [...]
The following post is an update from a prior post from over a year ago. My update appeared in convinceandconvert.com on September 30: Why Every Organization Needs a Chief Marketing Improvisation Officer. Improvisation Makes People [...]
Be Indispensable to Customers: Simplify Complexity ‘You made the topic of company storytelling so simple to get. You took away all the complexity we were struggling with and gave us a much-needed, relevant, inspiring and [...]
On August 28th, I had the pleasure of talking to one of my fave funnymen, Facebook experts and fellow comedy improviser, Brian Carter. We talked about his upcoming co-authored book, The Cowbell Principle (I am [...]
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In a World of Fake News I was on a podcast recently with friends and colleagues to promote our StoryCo Conf [...]
How to Strengthen and Build Storytelling Culture I have written (and chatted) at length about ways to build storytelling culture over [...]