How to Tell Your Brand Story
Every company is trying to tell a better story today about its business. Why? Because storytelling is the best differentiation any of us has! And that story has to include the stories our customers and [...]
How to be a better storyteller (video)
One of the things I really love about what I do is that I get to talk to other storytellers - both inside and outside of companies - about trends, key storytelling elements and about [...]
Social Media Marketing Humor from Kathy Klotz-Guest
Avoid Snoredom Keeping it Human is about weaving storytelling and humor into marketing for myself and for my clients. Here is my collection of images, sayings, and vids that are fun examples of [...]
Business Storytelling Tips Story Strategy (podcast)
In my research for a new book I am writing I wrote an article on Business Storytelling Tips story strategy. I also developed a module for MarketingProfs on the topic. Improve Your Business Storytelling [...]
Good Storytelling Goes Bad: The Savior Story
Sometimes good storytelling goes bad. It happens. We have great intentions and we mean well. We're passionate and we're on fire, and we want to help people. I get it. I am a passionate person [...]
Stop Marketing Bullshit – Use These Three Words
Bullshit is all around. And most of us agree we hate it. Yet, sometimes we do it. Yep - even me in my younger days. Until I realized how much marketing bullshit hurts us. We [...]
Seven Ways to Improve Your Business Storytelling
Source: Wikipedia.org Want to Improve Your Business Storytelling? Here are Seven Ways to Raise Your Game in 2016 I am super passionate about what I do in the world of telling [...]
Successful Storytelling Means Going Bigger Than Your Company
I saw Tony Hsieh speak years ago and he said something I've always believed (and I know many of you agree): "When you think your story is big, think bigger." Mindfulness of Thinking Bigger [...]
Conflict in Business Storytelling (Video)
How to Deal with It... On Thursday, December 17th, I had a blast on a blab where storytellers, marketers and others discussed a really big topic in business today: Dealing with conflict business storytelling. [...]
Future of Business Storytelling: with Karen Dietz
A few months back, I had the pleasure of chatting with one of my fave storytellers and story curators, author Karen Dietz, about the future of business storytelling. She is the author of Business Storytelling [...]
Things Companies Do to Ruin Storytelling Success
This post was originally posted on Convince and Convert. I am optimistic about the next phase of storytelling bringing the industry to a better place—although I do have a bone to pick with how some [...]
Financial Marketers: Conservative Does Not Mean Boring!
Why Financial Marketing Needs to Lighten Up! I gave a webinar a few weeks back about how to come up with new ideas for content marketing that were fresh and fun using improv comedy. This [...]
Art of Business Storytelling: A Simple Model to Tell Your Story
I love this model: the story spine which combines the art of business storytelling with a practical approach for business. I have written about it many times and have used it for years. I learned [...]
How to Build Better Connections with People: First, Be Interested Over Interesting
We're all taught to be interesting and fascinating. In part, that's true. There is science that shows we're attracted to what's different, fresh, fascinating. It's great to be those things. And I am all in [...]
Customer Engagement and Vulnerability: Showing a Little Leg Makes People Share
customer engagement and vulnerability: show a little leg first Empathy is not a soft skill in my mind. When we approach business from a place of empathy and vulnerability something magic happens. Vulnerability [...]
Business Storytelling Techniques: Story Endings That Rock!
I've said it before: today's business storytelling is predominantly storytelling-lite. Many of the business stories being told just scratch the surface of human emotions because they are too focused on the company, on rational (rather [...]
Take Your Storytelling to 11 with 11 Tips
Just One Tip from 11 Great Storytellers I am on overload. You’re on overload. We’re all feeling it. So instead of the usual list of 100+ tips (who has time?!), I asked some of my [...]
Business Storytelling StoryDNA
DNA Video Hangouts Business Storytelling Techniques: StoryDNA Hosted by Kathy Klotz-Guest and Brian Carter, the business storytelling StoryDNA series of Google Hangouts is all about the future of business storytelling - techniques and [...]
