Interactive storytelling is not an option today. If you are not doing it, you will be left behind. Harold Lloyd’s silent comedy was story *crack* to my 9-year-old brain. Here was a silent film era [...]
#storytelling drives everything and it's time for companies to challenge the #story behind why #employeeengagement fails. Employee engagement is all the rage...and most programs fail. Why? Research tells us that once employees are paid at [...]
(My first version of this post appeared in PureMatter blog). I am an unabashed humor and improv nerd. And I mean visibly nerdy from space. At 8, the very first presentation I gave to [...]
Improv in Business Customer Service Source: etherspeak.com On May 25th, Gary Ware, fellow improviser and marketer, and I chatted about improv in business customer service and crisis communications. We do a few exercises [...]
Kathy chats with Kerry Gorgone on the October 10th version of MarketingSmarts about her new book, "Stop Boring Me!"
Kathy chats with Vincenzo Landino about Happy Days, human jumping the shark and why improv matters in marketing on Episode 154 of Brand Boost.
An open-mic content mindset can help companies tremendously. First, let me back up and define "open-mic." Typically, an open-mic night is a sampling of different acts in one night. Each comic gets 5-10 minutes. [...]
A Little Background Vincenzo Landino and I chatted a few weeks back for his Brand Boost podcast. We talked about improv and marketing, Happy Days, how “human” – yes, still an important word – has [...]
We're All Improvisers in Business: Traits of Improvisational Business Masters The following is an excerpt from my new book, ""Stop Boring Me! How to Create Kick-Ass Marketing Content, Products and Ideas Through the Power of [...]
Strategic Business Storytelling In July, I presented to the Corporate Board researchers (based in NY) on strategic business storytelling. We are swimming in data; what we need is actionable information that moves us [...]
In July, I presented to the Corporate Board researchers (based in NY) on strategic business storytelling. We are swimming in data; what we need is actionable information that moves us to act. I talked with [...]
Creating Ballsy Content - Why it Matters, What it Means, and How to Do it Jon Burkhart and I had a blast on a blab we did Thursday August 4th on how creating ballsy content [...]
Creating a Risk-Taking Culture of Humor: A Podcast Chat with Betabrand's Chris Lindland New Ideas, Nonstop Yesterday, I got to have my second chat with one of my favorite podcast guests, Chris Lindland. [...]
Need inspiration for great stories? Look at the human experiences that shape you and your business. Great stories are everywhere. You just have to know where to look! Inside and Outside the Organization The [...]
Six Keys to Building Storytelling Organizations That Last Building storytelling organizations is a critical topic. Why? Because every company today is a publishing company, and a storytelling company. Stories are the amino acids of [...]
Tension in business storytelling. Image source: gratisography.com How to increase dramatic tension in business storytelling I have learned so much over the years from comedy beyond just how to be funny; what has [...]
Idea Orgasms! Image source: gratisography.com Idea Orgasms - How Play Fuels Creativity On Friday, June 24th, I did a great blab with my friend, Gary Ware, on achieving breakthroughs with playfulness and creativity. [...]
I hear this a lot: "I work in a boring industry or I have a boring product. There isn't much I can do." I disagree. You can bust boring content. There is no boring product [...]
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Start Playing! There are so many Creativity Lessons from Jim Henson. He was a genius: innovative, playful, whimsical, funny, driven. I [...]
Adaptability Mindset is a growth mindset. Sure, risk-taking can be scary. It doesn't have to be. And we need risk-taking for [...]