Keep Communications Human in a World of Partial Attention. It Starts with Connecting. What does it mean to "Keep it Human" in the way you communicate? Great leaders and brands don't communicate; they connect. They [...]
Podcast and On-Demand Content Trends Today, I had the great pleasure to talk to my colleague, Peter deVroede, the CTO and Co-Founder of on-demand podcast company, Stitcher. The company currently serves up over 18,000 audio [...]
Social Media Author Jay Baer wrote an interesting piece this week (August 4) about a case of social media humor gone wrong. The culprit: the Facebook page of the Evansville, Indiana airport. The page featured [...]
Marketing Automation is Not a Customer Relationship-Building Strategy Social media is about people. Marketers know this. We’ve talked about it forever. Yet, we want to scale, so we throw technology at the issue. Because technology [...]
Content, Profits and Internal (Employee) Advocacy Today I had the pleasure of talking with Susan Emerick from IBM. We chatted about content, employee advocates and to how balance marketing as both art and science. IBM [...]
My interview with the The Glass Hammer on women executives and humor….I had lots to say!
I had the pleasure of chatting with my colleague, Bob Thompson, on my July 25th podcast! What a great show. One of the biggest points that we chatted about was that it often takes so [...]
Business Storytelling vs. Storydoing In his recent HBR article, Ty Montague calls great companies 'storydoing' organizations. The premise: great companies are story doers, not just storytellers. Specifically, this means they take action on stories, and [...]
Sometimes Bad Messaging Happens to Good Businesses! On Thursday, July 11th, I talked about the signs - and fixes - for bad messaging. How do you know if you're off? The reality is most people [...]
This is part II/II. Read Part I here. Show How Customers’ Situations “Change” Users don’t buy ‘value propositions’; they buy something bigger that helps them in their lives. The most important part of a story, [...]
This podcast with Brian Solis from Altimeter discusses the future of business, the Human API, and why business must rethink shared customer experiences.
Product Storytelling Matters Humans are wired for stories; we’re storytelling animals. Yet, we’re living in an era of ‘Big Data’ information overload. There is too much data chasing too little mindshare these days. That’s because [...]
I am a marketer and improviser and that makes me a storyteller. And “digital storytelling” is critical today. Few things stretch your comfort zone (read: scare the pants off you!) like improvisation (Think: Whose Line [...]
Innovation and Culture On Thursday, June 13th, I had the pleasure of talking to my friend and colleague, Mary Beth Deans, about the importance of business culture in innovation. We're obsessed with innovation today. Yes, [...]
I've written about Hubspot before. The company has a great sense of humor and it shows in its content, videos, and social media marketing. All business happens between people. And small businesses have to have [...]
I gave a workshop recently about humanizing products and marketing, and we talked about why narrative and great stories matter during design and in our customer communications. Stories of empathy and customer needs inform the [...]
On Saturday, May 18, I gave a workshop to the SVPMA - the Silicon Valley Product Management Association - on how to use customers' human needs to design better products and craft marketing stories. That's [...]
As a stage improviser, I love playing with the audience and creating stories in real-time. As a marketer that often applies improvisational tools to improve client outcomes, being prepared and still knowing when to ditch [...]
|
Free-range tips to excite your inbox. |
 |
© Copyright Keeping it Human, Inc. & Kathy Klotz-Guest
PRIVACY POLICY | Site by Detati
I wrote this post on strategic humor principles over a dozen years ago! And even in that amount of time, I've [...]
Oh Doritos! How I love thee. I do. And I don't mind saying that to the world. I ate so many [...]