Leapfrogging Your Brand – Why it Matters
I had the great pleasure of chatting with my friend and fellow marketing colleague, Jennifer LeBlanc, on Thursday, May 9th about leapfrogging your brand. Your brand is an asset and one we don't give as [...]
Science of Storytelling – What Marketers Can Learn
On Thursday, May 2nd, I talked about the latest research on neuroscience and neuromarketing and how it applies to storytelling. What should marketers know so they can better connect with customers? Listen to the podcast [...]
Marketing with a Purpose Means Knowing Your ‘Why’
I've written a lot about knowing your core purpose and telling that story in marketing. It's your most important one. And I've had a number of conversations recently on this exact topic. So the blog [...]
Naked Storytelling…With Your Clothes On
Stories are currency. They travel, persuade and differentiate. They speak to who we are and what we value. Sometimes the best stories require us to get naked - metaphorically speaking, of course. That means [...]
Can You Explain Your ‘Big Data’ Tech to Kids? Here’s Why You Should Try
We all know there is way too much jargon in tech. I make it my mission to fight it. It's pervasive. Jargon, like a virus, multiplies. Jargon hurts your business. There is just too much [...]
Standing for Your Purpose – When S#%t Hits the Brand
Crapendectomy. One silly, made-up word caused quite a stir this week. I was asked to provide a webinar to an organization recently. They invited me and, by extension, my voice. My *authentic* voice. There [...]
Podcast: A ‘Customer Experience Design’ Chat with Mike Harding, Co-Founder of Re.Vu and Oddyssea
Hello all! On Thursday, April 11th, I had a fantastic and fun chat with my colleague, Mike Harding. I saw Mike present his ideas on design and product creation for the first time at Product [...]
A Marketer’s Hu-manifesto on Humor
Humor is about as human as you can get. It is one of the best ways to connect with an audience as well as increase your return on joy. Who doesn't want that?! I dusted [...]
Podcast: A Content Marketing Chat with Social Media Today’s Robin Carey
I had a blast talking with my colleague, Robin Fray Carey, the CEO and co-Founder of Social Media Today on April 4. We talked about content marketing strategies in the face of the content explosion. [...]
Create a Marketing Movement from the Inside Out
I’ve always joked that marketing is a not missionary position! There is truth in comedy. Marketing is about preaching to the already converted. Your job is to attract people who believe what you believe. Too [...]
Shake Up – and Humanize – Your Product Storytelling
Attached are my notes for the two product storytelling sessions at Product Camp Silicon Valley 2013. Product-Camp-handout-2013_Kathy-Klotz-Guest Would love to hear your thoughts! Email me at kathy@keepingithuman.com
Every Company is in the ‘Simplicity’ Business
Every business is in the simplicity business. This article discusses ways of simplifying messages so you uncomplicate customers' lives.
Marketing Multiplier: Empowering Advocates with the ‘Right’ Stories
There is a big difference between customers and advocates. Advocates are the passionate fans that talk about you and, by doing so, scale your marketing efforts. They are your best and most important marketing [...]
Yes, and…5 Ways That Improvisation Can Make You a Kick-Ass Marketer
I am a marketer. I am also an improviser. That means I am also a storyteller. Like improvisation, all great marketing is ultimately storytelling. Before I threw myself (slightly kicking and screaming) into improvisation, [...]
How to Eliminate Marketing Jargon-Monoxide Poisoning ™ Before It Kills Your Business
Jargon gets between you and your customer and it’s one of the biggest challenges in marketing messaging today, regardless of industry. As I’ve written about before, jargon is not just a disservice to your [...]
Marketing Lessons From the Comedy Stage, Part II
This post is part II of II. To read part I, click here. Truth and authenticity. Truth makes compelling comedy. Great comics talk about what they know - the good, bad, and ugly. Hacks [...]
Marketing Lessons From the Comedy Stage, Part I
Comedy and marketing have much in common. Well, comedy is marketing, really. And some marketing is pretty comical, intentionally or not. Comedy is a priceless education. In addition to 20 years in marketing, my many [...]
Marketing Is Not Your Logo! It’s Your Story
Marketing is about the story you tell your customers, and the stories they tell about you. If there’s a big gap between who you say you are and who customers say you are, you [...]
