Hey Marketers! Every Company Must Be a Storytelling Company
I wrote and posted this article well over one year ago. I find that it has become even more important! In fact, I just had this same conversation three times this week! As a result, [...]
Webinar: Humanize Your B2B Marketing
Webinar Video: Keeping B2B Marketing Human!
Hey Marketers! Humanize Your Company
Kathy will be giving a webinar for Women in Consulting (WIC) on June 5th.
Humanize Your Products From the Inside-Out
Stop Messaging and Start Storytelling! Kathy will be giving a workshop on humanizing your products with stories on May 18th at Techmart in Santa Clara for the Silicon Valley Product Management Association.
Women, Humor and The Board Room: Part II
This blog post is my interview with Glass Hammer magazine. I was interviewed in January 2013 for a piece on women executives and their relationship with humor! So listen up, funny ladies. This is part [...]
Women, Humor and The Board Room: Part I
This blog post is my interview with Glass Hammer magazine. I was interviewed in January 2013 for a piece on women executives and their relationship with humor! This is part I of my interview. [...]
Change The Game and Make Networking More Human
Tired of the typical approach to networking? Hey who isn’t? You go to an event and try to meet people. People are filtering you in or out based on your name tag, and deciding whether [...]
Today’s Executive Communicators Must Be The Company ‘Purpose Keepers’
A new era of executive communications is here, thankfully. Move over sound bite-spewing CEOS. Fragmented media compete for increasingly divided customer attention. The decline of trust in corporations combined with the increasing volume and complexity [...]
Creating a Core Marketing Story that Matters– It’s Much Bigger Than Your Company
Keeping marketing human means your core story is never about you, your technology, or your products and services. As Tony Hsieh, CEO of Zappos, states, you must think bigger than what you do. In the [...]
Secrets of Executive Communications Jedi Masters
Executive communications is an area undergoing rapid change. The best communicators have the uncanny ability to connect with their audience on such a visceral level that we hang on every word. They don’t just communicate; [...]
Humor Me! Lighten Up B2B Marketing and Get Results
If you read my blog or any article I’ve written, you know this is mission of mercy for me. As a marketer, storyteller and improviser, I have seen humor deliver results. Humor IS human and [...]
Great Marketers Communicate ‘Upside Down.’ Give the Human Headline First
If you took a journalism class in school, you know how important the inverted pyramid is. Give people the top headline first – then the details. Start with the big a-ha headline – always – [...]
Successful Product Videos Aren’t About Products
Think Un-Product I was waiting to see the movie, “Lincoln,” last weekend when the this “trailer” played in the theater. “Oh no,” I thought, another cliché movie about finding love and missed connections, literally and [...]
Game On!
Kathy co-facilitated a Stanford class on Play on October 13. It was a blast. Check out my crown!
Kathy at Marketing Camp Silicon Valley at Nokia November 3
Thank You to Marketing Camp Silicon Valley. I lead a session on Telling Your Purpose, Your Why Story, and why it matters in marketing: It's the relationship with your customers. Here I am in a [...]
Kathy’s talk at the Applied Improv Network: Think Like an Improviser, Speak Like a Customer
Thank you Nancy White for the graphic!
Marketing Success – Plan, Then Improvise
I was at the Applied Improvisation Network conference in San Francisco last week as a speaker, attendee, and conference organizer. I – like many attendees – apply principles of improvisation (not improv comedy, although I [...]
Human-Centered Design: Where are the Product Storytellers Today?
Great marketing IS storytelling, and it is the essence of connecting with your audience. So why aren’t there more storytellers in product – especially in high-tech? Many companies gather customer requirements, build in a [...]
