Key to Great Video: A Human Connection
Just yesterday, I saw this video for the first time - a video of a young gay solider coming out live on the phone to his dad on the day "Don't Ask, Don't Tell" was [...]
When it Comes to Content, Think Like A User
When you are planning your content strategy – whether it’s video, articles, whatever – step back and ask yourself: What makes great content, and what makes people want to share it? Lots of people ask [...]
Ya-Who? Yahoo! and The Defining Power of Story
Recently, on September 6th, Yahoo! fired its latest CEO, Carol Bartz, in what has become an endless stream of attempts to pick itself up and redefine itself. I liked Carol and I like Yahoo! As [...]
SFAMA Video Marketing Panel Recap
Missed the SFAMA's video marketing panel? No problem. Check out the event recap. I, along with fellow panelists, had a blast discussing what's working - and what isn't - with video marketing!
What’s Your Video Story?
We had a great workshop in Santa Clara where we helped attendees define their video marketing story! Hear from two of our attendees on what they learned and how it made a difference to them! [...]
Every Company is A Storytelling Company
EC=SC (Every Company Must be a Storytelling Company) Tom Foremski maintains that every company today must be a media company. I believe that to be true, but I also think it’s more fundamental than that. [...]
Great Marketing Answers the “Why”
Leaders sell ideas and inspiration, not services. They are adept at answering “the Why” – why they do what they do. It is a fundamental human question. People often buy products and services based on [...]
Warning: Objects With Social Media Are Larger Than They Appear
Social media tools operate like a high-powered microscope (telescope, mirror...pick your metaphor!). They amplify everything you do - the good, the bad, and the ugly. Oh, the ugly and the abject horror. So before you [...]
What Washington Can Teach Marketers (no, really!)…
As I write this blog post on Friday, July 29th, I watch the news on CNN with a mix of frustration and anger. I know I am not alone. Why can't the leaders we have [...]
Keeping Marketing Human Means Keeping it Simple
Complexity is easy; simplicity is hard. There is a lot of noise out there. If being simple were easy, everybody would have mastered it. That’s a great thing; when your competitors are convoluted, simplicity sets [...]
How Credit Unions Can Engage with Humor
By infusing social media with humor and changing the way they think about business, credit unions can establish a critical generational bridge to market more effectively to Millennials. This article appeared in The June 2011 [...]
Keeping B2B Marketing Content “Human”
There would be a lot less bad marketing in the world if executives were forced to read all the ineffective, sometimes downright awful, content their organizations produce. Marketing is supposed to put human needs first [...]
When Leading Means Following: Improvisation, Workplace Collaboration, and Going Where the Sun Doesn’t Always Shine
A Southern ex-boss from my high-tech marketing days (and with whom I have become good friends) used to say, “The sun doesn’t always shine on the same dog’s ass all the time.” His offbeat managerial [...]
“Yes, and!” Your Way from Human Potential to Human Capital
The Center for Creative Leadership writes about four mindsets that inhibit positive organizational change. One of those mindsets that pervades and stops progress in its tracks is a “yes, but…” mentality. You know the type [...]
The Hyper-Social Organization: People, Not “Process,” Matter Most in the New Media Marketing Landscape
Too often businesses lament the lack of immediate return on investment (ROI) in new media. ‘If we can’t monetize it, we shouldn’t do it’ is a common complaint. Yet, the reason companies must understand social [...]
Where There’s Jargon, There’s Parody…And a Few Serious Marketing Reminders
Published in Social Media Today August 2010 New media like any set of new technologies has plenty of jargon, let’s face it. And sadly, it’s precisely this kind of buzzword bingo that does marketers and [...]
