On Feb 12, I had the pleasure of chatting with Roger Dooley, author of Brainfluence, one of my favorite marketing books of the last few years. On this podcast, we chat neuromarketing, influence and persuasion [...]
Jason Miller, author of Welcome to the Funnel Content Marketing Funnel I had the pleasure of chatting with one of my favorite content marketers this week, Jason Miller of LinkedIn, and author of [...]
Happy New Year, everyone. 2014 was a busy year, and I hope it was a great one for all of you. Each year, I like to review my content and see what you liked most [...]
Worst Business Pick-Up Lines (source: duckhits.com) Dating is a a lot like building a business relationship. When you don't know a person well, you don't jump straight into trying to seal the deal. [...]
Source: TheCowbellPrinciple.com Cowbell Principle - More Cowbell is a Great Thing I had the great pleasure of chatting with the authors of The Cowbell Principle on the podcast November 20th. The book, named [...]
Today, I had a blast on the podcast. I interviewed myself on one of my favorite topics: How to Speak Human in marketing. Kathy Klotz-Guest's podcast Hope you enjoy listening to it; I [...]
On October 23rd, I had a blast chatting with Jessie Cohen Shternshus of Improv Effect, about applying principles of improvisation to product design and design thinking. Product Design and Design Thinking A few highlights from [...]
In late September, Burson-Marsteller released its perception study findings on what people think of corporations. The following Slideshare infographic, for example, shows that 40% of US Millennials believe that US corporations are a source of [...]
Social Shakeup Recently, I had the fun of catching up with Robin Fray Carey, Founder of Social Media Today, about the Social Shakeup Conference in September - what's new, what companies are doing and what [...]
David Nihill, FunnyBizz Conference Co-Creator FunnyBizz Conference Might Just Well be a Movement I had a fun time chatting with FunnyBizz Conference Co-creator, David Nihill, on the show on Thursday, September 11. I [...]
Be Indispensable to Customers: Simplify Complexity ‘You made the topic of company storytelling so simple to get. You took away all the complexity we were struggling with and gave us a much-needed, relevant, inspiring and [...]
On August 28th, I had the pleasure of talking to one of my fave funnymen, Facebook experts and fellow comedy improviser, Brian Carter. We talked about his upcoming co-authored book, The Cowbell Principle (I am [...]
A version of my original piece was published in the Convinceandconvert blog and in MarketingProfs. Lighten Up Your Marketing Humor is Human! As content marketing explodes, so too, does the volume of noise. You have [...]
Everybody Writes by Ann Handley Everybody Writes I had a great chat with Ann Handley, Chief Content Officer of MarketingProfs and author of the soon-to-be-released book, Everybody Writes. One of my favorite content [...]
The way you communicate with prospects and customers creates or destroys value. When communication is focused and simple, it can add value by challenging your prospects’ status quo, expanding their options, and helping them to [...]
Yes, you are special – just like everyone else! Actually, the truth is you *are* special…..as is everyone else. Therein lies the rub. But what makes you special in your business rarely comes down to [...]
Content Voice Lessons from 'Girl in a Country Song' I am not a country music fan. Oh sure, there is the occasional song that makes me laugh, smile and sing along. I am, however, a [...]
Marketing Content Expert, Jason Miller Compelling Marketing Content I recently had the fun honor of talking to one of my fave content marketing people, Jason Miller of LinkedIn. And while I am pretty [...]
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Interactive storytelling is not an option today. If you are not doing it, you will be left behind. Harold Lloyd’s silent [...]
Play increases self-awareness and that is key to leadership. Do you know how you play? I love playing. We don’t play [...]