Podcast: How to Add Humor to Your Marketing
On today's podcast, I covered a number of ways to add fun and humor to your marketing. Being funny is great - and there is no denying it. Even fun can be a huge benefit [...]
In the CMO War on Commoditization, Human Needs Win
Underlying every business decision is a personal need – a human need. It’s Abraham Maslow’s famous Hierarchy of Needs in action. Customers don’t make purely rational, logical decisions. Although for too long, B2B marketers acted [...]
Funny Women: A Cartoon Celebration of Truth-Telling
Source: Liza Donnelly and The New Yorker Liza Donnelly’s latest book, Women on Men, is more than just fun cartoons. And, yes, the book has plenty of those, too. This book explores [...]
Content Marketing Lessons From Improv Comedy
As a marketer and comic improviser, this is a topic near and dear to my storytelling heart. I know comedy can help marketers learn to connect with audiences in a much deeper way and make [...]
Content Marketing Secret Sauce? Your Human Voice
Your secret sauce Content Marketing Secret Sauce: Your Voice I love hot sauce. It's my superfood crush. I'd declare it a food group if I could - and I may! It adds spice [...]
Power Up Your Content Marketing in 2014 – My Chat with Ann Handley
Kathy Klotz-Guest on blogtalkradio.com Power Up Your Content Marketing On a special episode of our podcast today, February 11, I had the pleasure of talking to Ann Handley, Chief Content Officer at [...]
When Human Isn’t: The Latest CMO Buzzword
Marketing Human2Human - The Newest 'Old' Idea Sadly, ‘human’ has crossed into jargon-dom. In September 2013, I wrote about the latest CMO marketing buzzword - ‘human’ - based on Ad Age’s article. More recently, I’ve [...]
LinkedIn Storytelling – Rock Your LinkedIn Profile: My Chat with Chuck Hester
I had my friend and colleague, Chuck Hester, on the show January 30th to talk about making your LinkedIn profile useful, more visual, and more human! After all, you and your company are stories. Why [...]
The Human Story Behind The Technology – Microsoft’s Empowering People Ad
As a marketer who came out of high-tech, I've always believed that marketing is at its best when technology isn't front and center. Technology empowers people. It enables them to live better lives, to connect [...]
Customer Stories Power Your Products—and Your Marketing
While some companies are rewriting the playbook on product and service design, too often storytelling begins after the product is finished. Some of the most important storytelling, however, happens before and while the product is [...]
NMX Expo podcast awards
My podcast was nominated for best business/marketing podcast at NMX Expo podcast awards. Though Jargonorrhea Live didn’t make the final cut, I’m thankful for your support. Next year!
Make Customers Feel Part of Something Bigger – How Tough Mudder Created Value by Creating a Movement
I admit it. I want to be one Tough Mudder because it represents grit, tenacity, and the best about competing in a hardcore athletic event: finding your capacity for being better. Create a Customer Movement [...]
Make 2014 the YEAR You Add Humor to Your B2B Marketing – My Chat with Tim Washer
I had a great time chatting with my favorite marketing funnyman and fellow improviser, Tim Washer, about one of my fave marketing topics: adding humor to b2b marketing. Tim says he'll be back at least [...]
How The New TV Spot for Intuit’s TurboTax Hits the Storytelling Nail on the Head
That's right. Intuit's latest ad for TurboTax - that unsexy, boring accounting software - broke the mold. Finally. It's a great piece of storytelling. Here's why. It's never about your products and services. It's always [...]
Create a Better Customer Experience with One Change: Make a Content You-Turn
Across different content types – from presentations, to articles, to social posts – there is one thing companies can easily do better. And that is to make a YOU-turn. The challenge: too much content uses [...]
How Starbucks Built a Brand with a Soul
“It’s not what you do; it’s WHY you do it.” - Starbucks' CEO Howard Schultz Source: Oprah.com Oprah Winfrey interviewed Howard Schultz recently (December 8th) on Super Soul Sunday about Starbucks, his new [...]
Applying Improvisation to Improve Agility and Innovation – My Chat with Kat Koppett
On December 12th, I had a great chat with Kat Koppett. Kat is a fellow improviser-in-chief who also applies concepts from stage improvisation to the needs of business to improve performance. This means accepting others [...]
Telling Your Most Important Business Stories – My Chat with Michael Margolis of Get Storied
I had the great fun of being able to talk to Michael Margolis of GetStoried.com about storytelling on the December 5th podcast. He’s a storyteller’s storyteller. Michael, who does very few interviews (hey, he's the [...]
