By infusing social media with humor and changing the way they think about business, credit unions can establish a critical generational bridge to market more effectively to Millennials. This article appeared in The June 2011 [...]
Link to original article Marketing with Video: What’s the Story? Kathy Klotz-Guest gave a very educational and entertaining presentation at the NorCal BMA Marketing Strategy Roundtable last week. The topic: “What’s the Story with Video [...]
May 6, 2011 Digital Impact Conference in NYC. Kathy spoke on storytelling in the age of video. http://www.prsa.org/Conferences/DigitalImpact/full.program
So you want to jump into online video for your business? In my research on best practices for online business video, I’ve had the privilege of interviewing marketers from Cisco, Ford, IBM, Goodwill Industries International [...]
Tom Foremski and Don Bulmer maintain that every company today must be a media company. I believe that to be true, but I also think it’s more fundamental than that. Every company must be good [...]
If you read my blog frequently, you know how I feel about using fun and humor to cut through the “blah, blah, boring” in b2b. One of my new favorites from Cisco is a video [...]
New media like any set of new technologies has plenty of jargon, let’s face it. And sadly, it’s precisely this kind of buzzword bingo that does marketers and their customers a huge disservice. New media [...]
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Every team in a business setting is an improv group. I don't care what kind of business you are in or [...]
Let's talk about a serious issue... Less serious does not mean less professional. Being less serious. THE false narrative many [...]