Go Daddy’s Empathy Marketing Focus
In June, I chatted with Go Daddy’s Director of Content, Chris Carfi, on #yesandbrandshow. The company is renewing its focus on being human, solving more of the entrepreneur’s issues, and why empathy marketing matters. We chatted in-depth about how the company has turned around its image and why focusing on the whole customer with empathy mapping has made a huge difference for the brand. We also chat humor in marketing!
Want to see more of the #yesandbrandshow, visit the YouTube Channel and be sure to sign up for notification of the live show right here.
Watch the Video here
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