Be Indispensable to Customers: Be a Chief Simplification Officer
Be Indispensable to Customers: Simplify Complexity ‘You made the topic [...]
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Lighten Up Your Marketing! Seven Ways to Add Humor to Generate Conversation
A version of my original piece was published in the [...]
Executive Storytelling Leadership – Five Keys to Excellence
(Note: I wrote this 3.5 years ago - still relevant [...]
Podcast: How to Add Humor to Your Marketing
On today's podcast, I covered a number of ways to [...]
Customer Stories Power Your Products—and Your Marketing
While some companies are rewriting the playbook on product and [...]
Make 2014 the YEAR You Add Humor to Your B2B Marketing – My Chat with Tim Washer
I had a great time chatting with my favorite marketing [...]
Creating A Human Workplace for Actual People – My Chat with Liz Ryan
Today, I had the fun privilege of talking with my [...]
Want to Create Shareable Content? Make Your Customer the Hero! …Here’s How Intel Did It
Many companies focus on ‘thought leadership’ content that makes the [...]
Marketing with a Purpose Means Knowing Your ‘Why’
I've written a lot about knowing your core purpose and [...]
A Marketer’s Hu-manifesto on Humor
Humor is about as human as you can get. It [...]
