Applied Improvisation Network Archives

Every Organization Needs a Chief Marketing Improvisation Officer

Kathy Klotz-Guest2013-05-10T18:33:21-07:00May 10, 2013 |

As a stage improviser, I love playing with the audience and creating stories in real-time. As a marketer that often applies improvisational tools to improve client outcomes, being prepared and still knowing when to ditch [...]

Marketing Success – Plan, Then Improvise

Kathy Klotz-Guest2012-09-30T00:29:32-07:00Sep 30, 2012 |

I was at the Applied Improvisation Network conference in San Francisco last week as a speaker, attendee, and conference organizer. I – like many attendees – apply principles of improvisation (not improv comedy, although I [...]