Buyer Story: Why You Must Get It Right
Every buyer has a story about his or her work, what's wrong, what's right and why he or she does what they do. Conversely, every company has a story they tell buyers about why they [...]
Telling Your Most Important Business Stories – My Chat with Michael Margolis of Get Storied
I had the great fun of being able to talk to Michael Margolis of GetStoried.com about storytelling on the December 5th podcast. He’s a storyteller’s storyteller. Michael, who does very few interviews (hey, he's the [...]
