Creating Ballsy Content with Jon Burkhart
Creating Ballsy Content - Why it Matters, What it Means, and How to Do it Jon Burkhart and I had a blast on a blab we did Thursday August 4th on how creating ballsy content [...]
How to Find Your Content Voice (with Jason Miller)
Last week, April 7, I had such a great time talking to LinkedIn's own humble content rock star, Jason Miller, about his journey from music industry to b2b marketer, and how to find your content [...]
Content Marketing Funnel: Podcast with Jason Miller
Jason Miller, author of Welcome to the Funnel Content Marketing Funnel I had the pleasure of chatting with one of my favorite content marketers this week, Jason Miller of LinkedIn, and author of [...]
Everybody Writes: My Podcast with Ann Handley
Everybody Writes by Ann Handley Everybody Writes I had a great chat with Ann Handley, Chief Content Officer of MarketingProfs and author of the soon-to-be-released book, Everybody Writes. One of my favorite content [...]
Content Marketing Humor
Humor is an important pattern disruption technique and it can change the way prospects and customers perceive your company. Humor is human! Sprinkle in a little levity - and boom, you can flip expectations. Content [...]
eBook: Better Content and Storytelling with Humor
June 2014 Brand new is my new ebook that just launched June 3rd 2014 and is only available in the Amazon store. Get yours today! Better Content and Storytelling with Humor
Power Up Your Content Marketing in 2014 – My Chat with Ann Handley
Kathy Klotz-Guest on blogtalkradio.com Power Up Your Content Marketing On a special episode of our podcast today, February 11, I had the pleasure of talking to Ann Handley, Chief Content Officer at [...]
Create a Better Customer Experience with One Change: Make a Content You-Turn
Across different content types – from presentations, to articles, to social posts – there is one thing companies can easily do better. And that is to make a YOU-turn. The challenge: too much content uses [...]
Want to Create Shareable Content? Make Your Customer the Hero! …Here’s How Intel Did It
Many companies focus on ‘thought leadership’ content that makes the company look great. That’s about you. Here’s a better way to actually get your audience to participate and share content: make your customer the hero. [...]
The Social Enterprise – Lessons on Content, Internal Advocacy and the Human Element From IBM’s Susan Emerick
Content, Profits and Internal (Employee) Advocacy Today I had the pleasure of talking with Susan Emerick from IBM. We chatted about content, employee advocates and to how balance marketing as both art and science. IBM [...]
Standing for Your Purpose – When S#%t Hits the Brand
Crapendectomy. One silly, made-up word caused quite a stir this week. I was asked to provide a webinar to an organization recently. They invited me and, by extension, my voice. My *authentic* voice. There [...]
A Marketer’s Hu-manifesto on Humor
Humor is about as human as you can get. It is one of the best ways to connect with an audience as well as increase your return on joy. Who doesn't want that?! I dusted [...]
Podcast: A Content Marketing Chat with Social Media Today’s Robin Carey
I had a blast talking with my colleague, Robin Fray Carey, the CEO and co-Founder of Social Media Today on April 4. We talked about content marketing strategies in the face of the content explosion. [...]
Hey Marketers! Every Company Must Be a Storytelling Company
I wrote and posted this article well over one year ago. I find that it has become even more important! In fact, I just had this same conversation three times this week! As a result, [...]
Be a Better Marketer – Stop Marketing!
“You can make more friends in two months by becoming more interested in other people than you can in two years by trying to get people interested in you.” - Dale Carnegie Carnegie’s timeless wisdom [...]
Be a Better Marketer – Stop “Marketing!”
“You can make more friends in two months by becoming more interested in other people than you can in two years by trying to get people interested in you.” - Dale Carnegie Carnegie’s timeless wisdom [...]
Content Marketing Reminders From TED: Simple, Short, and Story…and, Wait for it…Surprise!
If you haven’t seen a few TED talks (live or via TED.com), you are missing out. If you have, well, you know how great the talks are. TED (Technology, Entertainment, and Design) and TEDx – [...]
When it Comes to Content, Think Like A User
When you are planning your content strategy – whether it’s video, articles, whatever – step back and ask yourself: What makes great content, and what makes people want to share it? Lots of people ask [...]
