The Human Power of a Public Thank You
My soon to be 3-year-old son loves a show on Nick, Jr. called “Yo Gabba Gabba.” This show teaches all kinds of great behavioral lessons with musical numbers, including a recent one that I have [...]
Key to Great Video: A Human Connection
Just yesterday, I saw this video for the first time - a video of a young gay solider coming out live on the phone to his dad on the day "Don't Ask, Don't Tell" was [...]
When it Comes to Content, Think Like A User
When you are planning your content strategy – whether it’s video, articles, whatever – step back and ask yourself: What makes great content, and what makes people want to share it? Lots of people ask [...]
SFAMA Video Marketing Panel Recap
Missed the SFAMA's video marketing panel? No problem. Check out the event recap. I, along with fellow panelists, had a blast discussing what's working - and what isn't - with video marketing!
Keeping B2B Marketing Content “Human”
There would be a lot less bad marketing in the world if executives were forced to read all the ineffective, sometimes downright awful, content their organizations produce. Marketing is supposed to put human needs first [...]
