Building a Customer Service Culture Through Storytelling
Her name was Vanessa L. and she had bright purple hair. She was a rock star. And so was her hair. It had spikes and was so cool, although I knew I wouldn't rock hair [...]
Human Side of Business Communications – HuffPo Interview 8/15
In August 2015, Kathy was interviewed by the Huffington Post (author Phil Simon) about her business and the human side of business communications. Human Side of Business Communications Business communication is broken, but don't take [...]
Employee Storytelling: Video with Garrison Wynn
On Tuesday, August 4th, I had a great time chatting with best-selling author Garrison Wynn about employee storytelling, the stories employees tell and why it matters as a leading indicator and measure of organizational health. [...]
Improv and Content Marketing, Part II (video)
We - Brian Carter, Gary Ware and I - had so much fun in part I, that we came back for more! On July 30th, we had a part II of improv and content marketing. [...]
Humor in the Workplace: Video Chat with Drew Tarvin
This week I had a lot of fun chatting with Drew Tarvin, engineer, speaker, improviser and founder of Humor That Works about Humor in the Workplace for our Improv & Innovation Cafe' video series. Humor [...]
Just One Tip: Expert Ideas on How to Add Humor to Your Speaking
How to Add Humor to Your Speaking I was asked recently at an event to provide just one tip that helps me use humor in my speaking. I thought, “what a great question.” Speaking of [...]
Why People Share: A Shareology Podcast with Bryan Kramer
On April 9th, I had the pleasure of chatting with fellow human marketer, Bryan Kramer, from Pure Matter and author of H2H on my podcast about a topic we both are passionate about: why people [...]
Neuromarketing Persuasion – A Chat with Roger Dooley
On Feb 12, I had the pleasure of chatting with Roger Dooley, author of Brainfluence, one of my favorite marketing books of the last few years. On this podcast, we chat neuromarketing, influence and persuasion [...]
Content Marketing Funnel: Podcast with Jason Miller
Jason Miller, author of Welcome to the Funnel Content Marketing Funnel I had the pleasure of chatting with one of my favorite content marketers this week, Jason Miller of LinkedIn, and author of [...]
Top Marketing Posts in 2014 for LinkedIn
Happy New Year, everyone. 2014 was a busy year, and I hope it was a great one for all of you. Each year, I like to review my content and see what you liked most [...]
How to Generate Leads Online: Worst Business Pick-Up Lines on LinkedIn
Worst Business Pick-Up Lines (source: duckhits.com) Dating is a a lot like building a business relationship. When you don't know a person well, you don't jump straight into trying to seal the deal. [...]
Seven Deadly Communication Sins
The way you communicate with prospects and customers creates or destroys value. When communication is focused and simple, it can add value by challenging your prospects’ status quo, expanding their options, and helping them to [...]
Compelling Marketing Content with Jason Miller
Marketing Content Expert, Jason Miller Compelling Marketing Content I recently had the fun honor of talking to one of my fave content marketing people, Jason Miller of LinkedIn. And while I am pretty [...]
Keeping Sales Human: A Podcast with Jill Konrath
Keeping Sales Human: Agile Selling in a Noisy, Busy World On May 22nd I had the pleasure of chatting with one my fave sales experts - and I don't throw that term around liberally - [...]
Facebook Marketing Using Humor (Podcast)
Facebook Marketing Using Humor with Brian Carter Facebook Marketing Using Humor On May 8th, I had the great and fun pleasure of chatting with author, Brian Carter. He and I were on a [...]
Funny Business Panel: Comedy in Business Marketing
Funny Business: Comedy in Business Marketing Humor is human. In March, I was fortunate enough to participate in this great funny business panel. I discussed humor in marketing along with great folks including [...]
Turn Jargon-Monoxide into Human Speak – Six Steps
Turn Jargon into Human Speak Source: Wikipedia.org Jargon. It's the worst. We've all heard it, done it and regretted it after. Jargon is more than just lazy; it's marketing air pollution. I call [...]
Marketing Storytelling [Infographic] That Kicks-Ass
Kick-Ass Marketing Storytelling in Five Steps Great marketing is about great storytelling. Stories stick, inspire, and move people to action. So how do you tell a better story? Here is my latest infographic: Five Steps [...]
