The Accounting Industry Gets “Human”
No joke! Although it sounds like the set-up to a punchline, right? Human and accounting in the same sentence! Who would have thought? Keeping it Human did. We've always believed it matters, and that it [...]
Storytelling at Royal Dutch Shell: Communicating “Complexity” in Simple, Human Terms
I had the pleasure of interviewing Don Bulmer, VP of Communication Strategy at Royal Dutch Shell, in January 2012 about how the company is approaching storytelling today. This article captures the essence of that conversation, [...]
Humanizing Sales – A Q & A with Sales Expert, Jill Konrath
Kathy Klotz-Guest (KKG): Thank you, Jill, for sharing your thoughts and experience with our readers today. Let's jump right in! So many people equate "selling" with the visual of a used car-salesman because there are [...]
Cut the Clutter! Successful Marketing Messaging Requires The Hard Work of Simplicity
Happy New Year! The New Year is a great time to get rid of clutter and start fresh! We do this with resolutions, with our financial portfolios, with our old clothes to name a few [...]
Kathy’s Podcast with Joel Orr: A Few Things Small Biz Must Know…
A few weeks back, I recorded a podcast with Joel Orr of MeFrog. Joel helps consultants run their businesses better. In this recording, we talk about a few business tips every consultant must know. Click [...]
Great Marketing Answers the “Why”
Leaders sell ideas and inspiration, not services. They are adept at answering “the Why” – why they do what they do. It is a fundamental human question. People often buy products and services based on [...]
Keeping Marketing Human Means Keeping it Simple
Complexity is easy; simplicity is hard. There is a lot of noise out there. If being simple were easy, everybody would have mastered it. That’s a great thing; when your competitors are convoluted, simplicity sets [...]
Keeping B2B Marketing Content “Human”
There would be a lot less bad marketing in the world if executives were forced to read all the ineffective, sometimes downright awful, content their organizations produce. Marketing is supposed to put human needs first [...]
“Yes, and!” Your Way from Human Potential to Human Capital
The Center for Creative Leadership writes about four mindsets that inhibit positive organizational change. One of those mindsets that pervades and stops progress in its tracks is a “yes, but…” mentality. You know the type [...]
