A Marketer’s Hu-manifesto on Humor
Humor is about as human as you can get. It is one of the best ways to connect with an audience as well as increase your return on joy. Who doesn't want that?! I dusted [...]
Millennials, Mirth, and Money: Making Gen Y Laugh and Learn Pays for Credit Unions, Post 1
This is the first of 3 posts that ran on banking.com. Today’s financial institutions, like other industry sectors, recognize how important it is to reach out to the Generation Y cohort of 18- to 30-year-olds. [...]
How Credit Unions Can Engage with Humor
By infusing social media with humor and changing the way they think about business, credit unions can establish a critical generational bridge to market more effectively to Millennials. This article appeared in The June 2011 [...]
