Great Marketing is Storytelling (Audio)
Why Great Marketing Means Storytelling
Video Storytelling: Hey B2B Marketing, Lighten Up! An Interview with Tim Washer, Part I of II
An Interview with Tim Washer, Part I of II I had the pleasure of interviewing Tim Washer, Senior Marketing Manager Cisco, a little while ago on the topic of video, humor and storytelling. Prior to [...]
Messaging Won’t Save a Bad Product
Not too long ago I was contacted by a company on the East Coast that sells add-on fireplaces. After reading my blog in several syndicated sites, I got a call from the company's founder. A [...]
Great Marketing Answers the “Why”
Leaders sell ideas and inspiration, not services. They are adept at answering “the Why” – why they do what they do. It is a fundamental human question. People often buy products and services based on [...]
Warning: Objects With Social Media Are Larger Than They Appear
Social media tools operate like a high-powered microscope (telescope, mirror...pick your metaphor!). They amplify everything you do - the good, the bad, and the ugly. Oh, the ugly and the abject horror. So before you [...]
What Washington Can Teach Marketers (no, really!)…
As I write this blog post on Friday, July 29th, I watch the news on CNN with a mix of frustration and anger. I know I am not alone. Why can't the leaders we have [...]
Keeping Marketing Human Means Keeping it Simple
Complexity is easy; simplicity is hard. There is a lot of noise out there. If being simple were easy, everybody would have mastered it. That’s a great thing; when your competitors are convoluted, simplicity sets [...]
Keeping B2B Marketing Content “Human”
There would be a lot less bad marketing in the world if executives were forced to read all the ineffective, sometimes downright awful, content their organizations produce. Marketing is supposed to put human needs first [...]
