Humor Me! Lighten Up B2B Marketing and Get Results
If you read my blog or any article I’ve written, you know this is mission of mercy for me. As a marketer, storyteller and improviser, I have seen humor deliver results. Humor IS human and [...]
Video Storytelling: Hey B2B Marketing, Lighten Up! An Interview with Tim Washer, Part II of II
KKG: Your success at IBM led to more of those videos and it became a serial effort. TW: Yes, 6 ‘Art of the Sale’ videos. We would improvise, and with my writing partner, Scott, we [...]
Video Storytelling: Hey B2B Marketing, Lighten Up! An Interview with Tim Washer, Part I of II
An Interview with Tim Washer, Part I of II I had the pleasure of interviewing Tim Washer, Senior Marketing Manager Cisco, a little while ago on the topic of video, humor and storytelling. Prior to [...]
Millennials, Mirth, and Money: Making Gen Y Laugh and Learn Pays for Credit Unions, Post 3
This is the third in a series of blog posts published on banking.com. Apps and games: Another great way to increase engagement is to offer fun mobile and web-based applications that help people manage their [...]
