Shake Up Your Product Storytelling
My Feature, "Once Upon a Time," was published online and in print by Pragmatic Marketing Magazine. Read Once Upon a Time...
Hey CMO: Your Product Story Sucks! Great Product Marketing Needs a Better Story, II / II
This is part II/II. Read Part I here. Show How Customers’ Situations “Change” Users don’t buy ‘value propositions’; they buy something bigger that helps them in their lives. The most important part of a story, [...]
