Comedy and marketing have much in common. Well, comedy is marketing, really. And some marketing is pretty comical, intentionally or not. Comedy is a priceless education. In addition to 20 years in marketing, my many [...]
Marketing is about the story you tell your customers, and the stories they tell about you. If there’s a big gap between who you say you are and who customers say you are, you [...]
I wrote and posted this article well over one year ago. I find that it has become even more important! In fact, I just had this same conversation three times this week! As a result, [...]
Think Un-Product I was waiting to see the movie, “Lincoln,” last weekend when the this “trailer” played in the theater. “Oh no,” I thought, another cliché movie about finding love and missed connections, literally and [...]
I was at the Applied Improvisation Network conference in San Francisco last week as a speaker, attendee, and conference organizer. I – like many attendees – apply principles of improvisation (not improv comedy, although I [...]
Great marketing IS storytelling, and it is the essence of connecting with your audience. So why aren’t there more storytellers in product – especially in high-tech? Many companies gather customer requirements, build in a [...]
“You can make more friends in two months by becoming more interested in other people than you can in two years by trying to get people interested in you.” - Dale Carnegie Carnegie’s timeless wisdom [...]
“You can make more friends in two months by becoming more interested in other people than you can in two years by trying to get people interested in you.” - Dale Carnegie Carnegie’s timeless wisdom [...]
I love the Olympics – the games, the glory, the intensity. I especially love the sports that defy gravity, for example, gymnastics. How these people do what they do leaves me awestruck and inspired. [...]
Why Great Marketing Means Storytelling
I had the pleasure of chatting with my colleague and co-conspiring mischief maker, Shel Israel, about his latest book, Stellar Presentations. Shel and I first met as Founding Fellows of the new media research think [...]
This is the third in a series of blog posts published on banking.com. Apps and games: Another great way to increase engagement is to offer fun mobile and web-based applications that help people manage their [...]
I had the pleasure of interviewing Don Bulmer, VP of Communication Strategy at Royal Dutch Shell, in January 2012 about how the company is approaching storytelling today. This article captures the essence of that conversation, [...]
Happy New Year! The New Year is a great time to get rid of clutter and start fresh! We do this with resolutions, with our financial portfolios, with our old clothes to name a few [...]
Check out my Jargon Be Gone! video intro on this blog topic, and start your jargon-detox program now;-) We live in a world of noise and communications overload. Everyone communicates, and yet few of us [...]
Steve Jobs was an amazing creative force. Much has already been written in the last day after his passing and much will be written about his contributions to movie animation, to computing and to music [...]
Missed the SFAMA's video marketing panel? No problem. Check out the event recap. I, along with fellow panelists, had a blast discussing what's working - and what isn't - with video marketing!
We had a great workshop in Santa Clara where we helped attendees define their video marketing story! Hear from two of our attendees on what they learned and how it made a difference to them! [...]
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Reach out at Kathy@keepingithuman.com
Phone: 408.981.3614
Friday the 29th is National Fun at Work Day! Some people think play is frivolous. It isn't. And it's time to [...]
Why Now? It's a great time to create a culture of experimentation precisely because of what's happening today. People want to [...]
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