Every Company is A Storytelling Company
EC=SC (Every Company Must be a Storytelling Company) Tom Foremski maintains that every company today must be a media company. I believe that to be true, but I also think it’s more fundamental than that. [...]
Keeping B2B Marketing Content “Human”
There would be a lot less bad marketing in the world if executives were forced to read all the ineffective, sometimes downright awful, content their organizations produce. Marketing is supposed to put human needs first [...]
